Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week LinkedIn Rolls Out Matched Audiences: LinkedIn introduced Matched Audiences, “a set of targeting capabilities that give you the [...]
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- Your Guide to the Social Media Jungle
Do you use Facebook to market your business? Wondering how marketing on Facebook is evolving? To explore how marketers should adjust to Facebook’s recent and future changes, I interview Mari Smith. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]
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- Your Guide to the Social Media Jungle
Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business. #1: [...]
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- Your Guide to the Social Media Jungle
Do you use hashtags in your Instagram posts? Wondering which hashtags resonate best with your target audience? Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. In this article, you’ll discover five tools to evaluate the performance of your Instagram hashtags. #1: Command Analytics & Stats for Instagram [...]
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- Your Guide to the Social Media Jungle
Do you want to use more video in your Twitter marketing? Wondering how each type of Twitter video works? With the launch of its native live video service, Twitter is prioritizing video higher in the news feed, making it the perfect way to reach your audience more often. In this article, you’ll discover how to [...]
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- Your Guide to the Social Media Jungle
Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split tests to improve the performance of your Facebook [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 [...]
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- Your Guide to the Social Media Jungle
Is your local business on Facebook? Wondering how to market your business more effectively? To explore how to use Facebook in creative ways, I interview Anissa Holmes. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners [...]
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- Your Guide to the Social Media Jungle
Wondering if your social media marketing efforts are paying off? Want to better understand what’s working? A social media audit will help you analyze the impact of your social media tactics. In this article, you’ll discover how to perform an audit of your social media channels. What Is a Social Media Audit? When you conduct [...]
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- Your Guide to the Social Media Jungle
Do you advertise on Instagram? Did you know you can run Instagram ads in Instagram Stories? Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience. In this article, you’ll discover how to create ads in Instagram Stories. What Are Instagram Stories Ads? In January, [...]
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- Your Guide to the Social Media Jungle
Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals. [...]
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- Your Guide to the Social Media Jungle
Do you want more views for your Facebook video campaigns? Interested in finding out which Facebook video content performs best? Split testing different variations of video ads will help you identify the content that resonates best with your Facebook audience. In this article, you’ll discover how to split test Facebook video ads. #1: Decide Which [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Redesigned Direct: Instagram launched a new Instagram Direct that makes it “fast and easy to [...]
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- Your Guide to the Social Media Jungle
Have you considered moving to an Instagram business profile? Wondering what advantages you’ll gain? To explore Instagram business profiles, I interview Jenn Herman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with [...]
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- Your Guide to the Social Media Jungle
Want more Pinterest exposure? Looking for ideas to create engaging Pinterest boards? A successful Pinterest marketing strategy relies on the right mix of individual pins and boards to attract viewers and drive engagement. In this article, you’ll discover how three brands are using unique Pinterest boards to amplify their visual marketing. Why Invest in Pinterest? [...]
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- Your Guide to the Social Media Jungle
Do you have a YouTube channel? Looking for ways to keep viewers watching longer? Fine-tuning the way you set up your YouTube videos will increase the number of views your channel generates and also deliver longer viewing sessions. In this article, you’ll discover four ways to increase your YouTube watch time. What Is YouTube Watch [...]
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- Your Guide to the Social Media Jungle
Do you want a better way to analyze your Instagram marketing efforts? Looking for free tools to help? The right Instagram tools can provide analytics to inform your social media strategy and content scheduling. In this article, you’ll discover five free Instagram analytics tools for marketers. #1: Instagram Insights If you’ve set up your Instagram [...]
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- Your Guide to the Social Media Jungle
Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels. In this article, you’ll discover how to use live 360 video on Facebook to enhance your marketing. What Is Facebook Live 360? [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Tests Native Split-screen, Two-person Live Broadcasts: This week, Social Media Examiner staff reported that Facebook appears to [...]
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- Your Guide to the Social Media Jungle
Do you broadcast live video? Want to learn how to create an engaged following? To discover what he’s learned from broadcasting over 1,000 live streams over the last two years, I interview Alex Khan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed [...]
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- Your Guide to the Social Media Jungle
Is your LinkedIn marketing working? Are you examining what works for your competitors? Using key metrics to benchmark your LinkedIn company page performance against your competitors’ pages will help you identify your strengths and weaknesses. In this article, you’ll discover how to analyze your LinkedIn efforts and find out what’s working for your competition. Create [...]
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- Your Guide to the Social Media Jungle
Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article, you’ll discover how to create an effective Facebook advertising campaign. Decide Where Facebook Ads Fit Into Your Marketing Before you spend [...]
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- Your Guide to the Social Media Jungle
Do you run social media contests for your business? Looking for ways to make your contests deliver more than entries? A strong social media contest can generate real value for your business. In this article, you’ll discover four tips for executing a successful social media contest. #1: Appeal to Prospective Customers, Not Just Entrants The [...]
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- Your Guide to the Social Media Jungle
Is video part of your marketing strategy? Are you wondering how Facebook’s short-form video format could help your business? Facebook Stories brings a new video format to Facebook that closely resembles Instagram Stories. In this article, you’ll discover what you need to know to succeed with Facebook Stories. About Facebook Stories If you’ve not used [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Facebook Stories and Other Snapchat-like Camera Features Globally: Facebook rolled out a new in-app camera [...]
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- Your Guide to the Social Media Jungle
