Saturday, 31 December 2016

Periscope Live 360 Video: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Periscope Rolls Out Support for Live 360 Video: Periscope launched its own Live 360 video experience this week. [...]

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- Your Guide to the Social Media Jungle



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Friday, 30 December 2016

How to Build Raving Fans in Unconventional Ways

Do you want enthusiastic fans? Looking for unique ways to engage your audience? To discover how he grew a large and thriving fan base, I interview Pat Flynn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]

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- Your Guide to the Social Media Jungle



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Thursday, 29 December 2016

How to Create a Pinterest Showcase for Your Business

Looking for a new way to show off your best pins? Want to try Pinterest Showcase? Pinterest showcases allow businesses to rotate select pins at the top of their profiles. In this article, you’ll discover how to build a Pinterest showcase for your business profile. Why Build a Pinterest Showcase? Think of the Showcase feature [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 28 December 2016

How to Use Instagram Live

Interested in adding live video to your Instagram stories? Looking for a guide to get you started? The latest update to the Instagram app includes Live video, a new feature that lets you connect with your Instagram audience in real time. In this article, you’ll discover how to use Instagram Live video within Instagram Stories. [...]

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- Your Guide to the Social Media Jungle



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Tuesday, 27 December 2016

How to Better Serve Customers With Twitter Direct Messages

Looking for ways to improve customer care on Twitter? Do your customers tweet you for support? Moving customer service discussions to private Twitter Direct Message (DM) threads can help your support team quickly resolve issues. In this article, you’ll discover how to use the latest Twitter Direct Message features to improve your customer service. Why [...]

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- Your Guide to the Social Media Jungle



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Monday, 26 December 2016

A 7-Step Plan for Generating Leads With Facebook Ads

Do you want to generate more leads from Facebook? Interested in using Facebook ads to promote a lead magnet? Facebook ads are a great way to build a database of people who are interested in what you offer, because the reach and targeting options are exceptional. In this article, you’ll discover how to set up [...]

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- Your Guide to the Social Media Jungle



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Saturday, 24 December 2016

Group Video Chat From Facebook Messenger: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Messenger Rolls Out Group Video Chat: The new Group Video Chat feature in Facebook Messenger “makes it [...]

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- Your Guide to the Social Media Jungle



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Friday, 23 December 2016

Advanced Blogging: How to Make Your Blog Serve Your Business

Do you have a blog? Want to supercharge your content and increase email subscribers? To explore advanced techniques for improving blog content, collecting more email addresses, and promoting products and events, I interview Darren Rowse. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s [...]

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- Your Guide to the Social Media Jungle



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Thursday, 22 December 2016

How to Use Pinterest Analytics to Build Buyer Personas

Want more insight into your Pinterest following? Wondering what content and messaging will appeal to your Pinterest fans? When you have accurate personas, you can serve promoted pins to the people most likely to engage with and click on them. In this article, you’ll discover how to use Pinterest Analytics to create buyer personas. #1: [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 21 December 2016

How to Use Facebook Login on Your Website

Do you want more information about the people who log into your website? Wondering how you can target your website visitors more effectively on Facebook? When you let visitors log into your site with their Facebook profile, you can collect their demographic attributes and other characteristics. In this article, you’ll discover how to add Facebook [...]

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- Your Guide to the Social Media Jungle



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Tuesday, 20 December 2016

How to Optimize Social Ads for Every Stage of the Buying Funnel

Want more conversions from your social media ads? Wondering how to successfully target buyers at every stage of the sales process? Mapping your buyer personas and testing your creatives let you deliver ads that speak to a buyer’s immediate needs and concerns, resulting in higher conversions. In this article, you’ll discover how to serve optimized [...]

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- Your Guide to the Social Media Jungle



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Monday, 19 December 2016

How to Build Community on Facebook

Is your Facebook page reach declining? Looking for other ways to connect with Facebook fans and customers? Creating a community for your business can help you reach your target audience more consistently than relying on a Facebook page alone. In this article, you’ll discover how to build and promote a community on Facebook to let [...]

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- Your Guide to the Social Media Jungle



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Nominate Your Favorite Social Media Blog: 8th Annual Top 10 Social Media Blog Contest

We’re now accepting nominations for our 8th annual Top 10 Social Media Blogs contest, and we’re looking for the blogs you’ve read and found most valuable in 2016. This is the biggest contest for social media blogs and the winners will be promoted in our 550,000-reader newsletter and announced on Social Media Examiner. How to [...]

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- Your Guide to the Social Media Jungle



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Saturday, 17 December 2016

Instagram Rolls Out Live Video: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Live Video to All U.S. Users: Following an announcement a few weeks ago, Instagram is rolling out Live [...]

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Friday, 16 December 2016

How Snapchat and Periscope Can Grow a Business

Do you want to use Snapchat for business? Wondering how to incorporate your brand into live stories? To explore how to use Periscope and Snapchat for business, I interview John Kapos. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]

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- Your Guide to the Social Media Jungle



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Thursday, 15 December 2016

7-Step Checklist to Refresh Your LinkedIn Profile

Wondering if your LinkedIn profile is up to date? When was the last time you reviewed your LinkedIn information? Reviewing your LinkedIn presence on a regular basis ensures that you add new accomplishments and get rid of irrelevant information. In this article, you’ll discover seven easy ways to get your LinkedIn presence ready for the [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 14 December 2016

3 Ways to Republish Instagram Content on Facebook

Does your Facebook audience respond well to image posts? Have you thought about sharing your Instagram posts on Facebook? Publishing select Instagram posts on your Facebook page adds variety to your feed and can improve organic reach. In this article, you’ll discover three ways to share your Instagram content on Facebook. Why Share Instagram Content [...]

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- Your Guide to the Social Media Jungle



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Tuesday, 13 December 2016

How to Track Facebook Conversions After February 2017

Do you track the results of your Facebook campaigns? Are you using the old conversion code that’s about to be phased out? Setting up Facebook’s conversion tracking will let you track your return on investment (ROI) down to the penny. In this article, you’ll discover how to set up and install conversion tracking using the [...]

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- Your Guide to the Social Media Jungle



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7 Ways to Add Variety to Your Twitter Marketing

Do you want to improve your Twitter feed? Struggling to come up with ideas for your tweets? In this article, you’ll discover seven ways your business can tweet. #1: Run a Twitter Poll Research is the backbone of any good business decision, so why not ask your Twitter community for their opinion with a Twitter [...]

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- Your Guide to the Social Media Jungle



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Monday, 12 December 2016

Facebook Page Layout Changes: How Marketers Should Respond

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Have you noticed changes to your Facebook page layout? Wondering how to use the new features? In this article, you’ll discover how to navigate and capitalize on the latest Facebook page design changes. See What’s Changed for Your Visitors The first and most crucial thing to note is the new Facebook page layout for visitors. [...]

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- Your Guide to the Social Media Jungle



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How to Use YouTube Cards in Your Videos

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Interested in improving your YouTube marketing? Looking for ways to drive more views or engagement? Adding a YouTube card to your videos creates a clickable call to action (CTA) that prompts viewers to respond. In this article, you’ll discover how to create and use YouTube cards in your business videos. Why YouTube Cards? YouTube cards [...]

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- Your Guide to the Social Media Jungle



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Saturday, 10 December 2016

Instagram Rolling Out New Features for Comments: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week New Instagram Features Improve Engagement and Moderation for Comments: In the “coming weeks,” Instagram will add the ability to [...]

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- Your Guide to the Social Media Jungle



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Friday, 9 December 2016

The Social Media Examiner Story: From Blog to Conference

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Wonder how the Social Media Examiner blog got started? Interested in how we grew a live conference from an online publication? To share the evolution of Social Media Examiner and Social Media Marketing World, Ray Edwards will interview me. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from [...]

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- Your Guide to the Social Media Jungle



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Thursday, 8 December 2016

How to Grow Your Email List With YouTube Ads

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Need to grow your email list? Interested in generating more leads? Properly optimized YouTube video ads will help attract people who are interested in what you have to offer. In this article, you’ll discover how to use YouTube ads to grow your email list. Where YouTube Video Ads Appear When people search for keywords that [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 7 December 2016

How to Automate Your Social Media Marketing With IFTTT Applets

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Looking for effective ways to streamline your social media marketing tasks? Have you heard of IFTTT applets? Applets let you automate social media posting tasks so you can spend more time engaging with your audience. In this article, you’ll discover how to automate a variety of social media tasks with IFTTT applets. How to Create [...]

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- Your Guide to the Social Media Jungle



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Tuesday, 6 December 2016

5 Benefits of Working With Social Media Influencers

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Do you want more exposure for your small business on social media? Wondering if partnering with influencers can help? Partnering with niched micro-influencers helps bring maximum brand awareness, conversions, and ROI to targeted social media campaigns. In this article, you’ll discover five ways influencers can boost your digital marketing efforts. #1: Improve Your Search Ranking [...]

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- Your Guide to the Social Media Jungle



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How to Include All Employees in Your Social Media Marketing

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Want to expand your business’s reach on social media? Have you thought about involving all of your employees? Your company’s social media reach can grow dramatically if all of your employees are helping to spread your message. In this article, you’ll discover how to involve your entire staff in your social media marketing. Why Involve [...]

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Monday, 5 December 2016

How to Use Offline Events Ads From Facebook

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Do you use Facebook ads to promote your physical store or event? Want to know if your ads are driving foot traffic? Facebook now lets you track in-store or live event visits that occur after people see or engage with your Facebook ads. In this article, you’ll discover how to track conversions on Facebook ads [...]

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- Your Guide to the Social Media Jungle



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5 Ways to Use Periscope to Connect With Customers

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Looking for new ways to connect with your customers? Have you considered live video via Periscope? Broadcasting live on Periscope lets you build meaningful relationships with your customers and prospects. In this article, you’ll discover five ways to use Periscope to improve customer engagement. #1: Host a Live Help Desk Yes, Periscope is a good marketing [...]

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- Your Guide to the Social Media Jungle



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Saturday, 3 December 2016

Pinterest Launches Rotating Showcase: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Rolls Out New Looks for Business Profiles: Pinterest announced several updates to its business profiles including a [...]

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- Your Guide to the Social Media Jungle



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Friday, 2 December 2016

How to Grow a Business Using YouTube

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Do you want to use YouTube for business? Want to learn how to script and produce YouTube videos for your business? To find out how marketers can develop a business channel on YouTube, I interview Sunny Lenarduzzi. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]

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- Your Guide to the Social Media Jungle



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Thursday, 1 December 2016

How to Find Social Media Micro-influencers for Your Small Business

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Want to promote your small business on a budget? Have you considered partnering with less famous influencers? Highly targeted micro-influencers can help your small business gain visibility, engage an audience, and promote your products. In this article, you’ll discover how to find and connect with micro-influencers who can promote your small business. #1: Find Micro-influencers [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 30 November 2016

7 Tips for Improving Online Sales Using Social Media

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Want to improve your online sales process? Looking for tips to connect with prospects and customers on your social channels? With the right plan, you can enhance people’s social media experience and generate more sales. In this article, you’ll discover seven tips to improve your ecommerce using social media. #1: Provide Sales Support With Native [...]

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- Your Guide to the Social Media Jungle



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Tuesday, 29 November 2016

How to Use Twitter Analytics to Improve Your Marketing

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Do you want better results from your Twitter marketing? Interested in using Twitter Analytics to find out what’s working? Looking at your Twitter metrics will help you make more informed decisions about your Twitter marketing efforts. In this article, you’ll discover how to use Twitter Analytics to improve your marketing. Twitter Analytics Basics To access [...]

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- Your Guide to the Social Media Jungle



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How to Create a Social Media Content Calendar for a Year

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Want to deliver quality social media content for the next year? Interested in planning your social posts in advance? A content calendar helps you deliver the right message to your audience at the right time. In this article, you’ll discover how to plan a year’s worth of social media posts and content. #1: Create a [...]

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Monday, 28 November 2016

How to Set Up Google Analytics Goals for Facebook Ads

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Do you use Facebook ads? Not sure you trust Facebook’s metrics? Setting up Google Analytics goals lets you track the traffic and conversions from specific ads on Facebook. In this article, you’ll discover how to use Google Analytics goals to measure conversions from your Facebook ads. What Is a Google Analytics Goal? Google Analytics is [...]

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- Your Guide to the Social Media Jungle



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4 Instagram Contest Ideas to Engage Your Followers

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Do you want more engagement on your Instagram profile? Have you considered rewarding your followers with a giveaway? Instagram contests give people an entertaining reason to interact with and promote your business and products. In this article, you’ll discover four types of Instagram contests that will engage your fans. #1: Host a Like-to-Win Contest One [...]

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Saturday, 26 November 2016

Facebook Changes Page Layouts: This Week in Social Media

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Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week New Facebook Page Layout Rolls Out on Desktop: This week, Social Media Examiner noted the rollout of a [...]

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Friday, 25 November 2016

How to Sell on Instagram

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Is your business on Instagram? Do you want to use Instagram as a revenue stream? To find out how to use Instagram for sales, I interview Jasmine Star. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]

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- Your Guide to the Social Media Jungle



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Thursday, 24 November 2016

Social Influencer Marketing on the Rise: New Research

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Is your company considering influencer marketing? Wondering how social influencers might fit into your overall marketing strategy? Many businesses aren’t sure if influencer marketing is a fit for them, or even how to go about pursuing a relationship with potential influencers. In this article, you’ll discover why social influencer marketing is useful, where brands are running [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 23 November 2016

5 Split Tests for Better LinkedIn Ads

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Do you want to improve your LinkedIn ads? Have you thought about running split tests (A/B tests) to see what your audience responds to? Optimizing your LinkedIn Sponsored Content campaigns can help you better reach the people who matter most to your business. In this article, you’ll discover five split testing tactics for LinkedIn ads. Split Testing Basics Split testing [...]

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Tuesday, 22 November 2016

3 Social Media Design Tools That Create Stunning Images

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Do you want a consistent look for your social media images? Looking for tools that are easy to use? Great-looking graphics are crucial to maintaining a consistent and quality brand image on social media. In this article, you’ll discover how to use three free tools to create the perfect social media images. #1: Canva Canva [...]

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- Your Guide to the Social Media Jungle



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8 Social WordPress Plugins to Improve Your Blog

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Do you want to make your WordPress blog more social media-friendly? Looking for easy-to-use solutions? WordPress plugins are simple to install and make it easy for you to incorporate socially focused functionality on your blog. In this article, you’ll discover eight plugins to socialize your WordPress blog. #1: Share Blog Posts Automatically With Blog2Social Sharing [...]

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- Your Guide to the Social Media Jungle



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Monday, 21 November 2016

10 Facebook Marketing Tips for the Holiday Season

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Is Facebook part of your holiday marketing plan? Are you looking for tips to improve your holiday campaign? In this article, you’ll discover 10 Facebook tips to widen your visibility and reach during the holiday season. Plan Your Holiday Marketing Before you utilize the power of Facebook, take the time to plan your promos and [...]

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- Your Guide to the Social Media Jungle



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How to Create an Instagram Style for Your Business

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Want your Instagram feed to reflect your brand? Looking for ways to create an Instagram presence people recognize? Attracting your target audience on Instagram starts with a well-planned approach to your visuals. In this article, you’ll discover how to define an Instagram style for your business. #1: Echo Your Brand’s Visual Identity Brand assets like [...]

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- Your Guide to the Social Media Jungle



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Saturday, 19 November 2016

Facebook Corrects Over-reported Organic Reach Data: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Updates Metrics and Reporting Standards: Facebook rolled out several updates to its metrics and reporting standards to [...]

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Friday, 18 November 2016

Email Sales Funnels: How to Automate Your Sales

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Do you have an automated way to market to your email list? Are you thinking of creating a sales funnel? To explore how to automate your email marketing, I interview Yaro Starak. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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- Your Guide to the Social Media Jungle



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Thursday, 17 November 2016

11 Helpful Social Media Tools for Marketers

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Looking for better social media marketing tools? There are excellent third-party apps that can help you build your brand and audience through social channels. In this article, you’ll discover 11 helpful social media tools for marketers. Analysis Tools 1. Analyze Social Media Traffic With Leadfeeder Leadfeeder is a B2B tool that lets you track website [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 16 November 2016

How to Track Social Media Metrics on Four Social Networks

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Are your social media marketing efforts working? Wondering which key performance indicators (KPIs) matter on each platform? In addition to revenue, there is real value in knowing how many people engage with your social media posts. In this article, you’ll discover which KPIs to track for Twitter, Facebook, LinkedIn, and Instagram. #1: Delve Into Twitter [...]

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- Your Guide to the Social Media Jungle



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Tuesday, 15 November 2016

6 Visual Tools to Improve Your Social Media Content

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Want to improve your social media images? Looking for easy-to-use tools for creating high-quality visual content? Visual content is an absolute must for generating engagement on social media, whether it’s in the form of videos, graphics, or emojis. In this article, you’ll discover six tools for creating unique, professional-looking visuals for social media. #1: Add [...]

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- Your Guide to the Social Media Jungle



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5 Ways to Persuade Via Social Media

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Do you want to build trust and influence on social media? Wondering how to tap into social proof? Social proof lets you leverage consumer behavior and feedback to give customers a more authentic perspective of your business. In this article, you’ll discover five ways to use social proof on social media. Why Social Proof Is [...]

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