Do you use Facebook ads? Have you tried ad bidding? Understanding how to use Facebook ad bidding will help you reach your campaign goals for less money. In this article you’ll discover how to use Facebook ad bidding with your Facebook ad campaigns. Facebook Ad Bidding The bidding options for Facebook ads have changed slightly. [...]
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- Your Guide to the Social Media Jungle
Want to grow your email list? Got a blog? New tools and placement options have made it easier than ever to create an offer that compels blog visitors to share their email address with you. In this article you’ll discover five unique ways to grow your email list from your blog readers. #1: Put Your [...]
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- Your Guide to the Social Media Jungle
Have you seen the new Facebook reactions? Wondering how they’ll affect your Facebook page? Facebook reactions let Facebook users go beyond liking a post by allowing them to choose from six emojis that show different emotions. In this article I’ll explore how Facebook reactions work, and how your Facebook page can get the most from them. Facebook Reactions for [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Launches Canvas: Facebook Canvas offers “a new post-click, full-screen, immersive mobile ad experience on Facebook that loads [...]
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- Your Guide to the Social Media Jungle
Have you heard of Facebook’s new mobile ad experience, Facebook Canvas? Want to learn how to create Facebook Canvas ads? Facebook Canvas lets marketers combine images, video, text, and call-to-action buttons in a single, fully immersive mobile ad experience. In this article you’ll discover how to create a Facebook Canvas ad. Inspiration for Your First [...]
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- Your Guide to the Social Media Jungle
Do you use Twitter in your social media marketing? Want to be more efficient and productive on the platform? To talk about a wide range of Twitter tools for social media marketers, I interview Ian Anderson Gray. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...]
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- Your Guide to the Social Media Jungle
Have you heard of Snapchat geofilters? Want to use them to promote an event or your business? Snapchat on-demand geofilters let you design custom filters people can use on their snaps based on a custom location you define. In this article I’ll explain how to create two types of Snapchat on-demand geofilters and explore several [...]
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- Your Guide to the Social Media Jungle
Is curated content part of your social media marketing? Looking for new ways to collect and share curated content? New tools are changing the way marketers compile and deliver handpicked content to their social media audiences. In this article you’ll discover four unique ways to curate social media content on Medium, Twitter, SlideShare, and your [...]
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- Your Guide to the Social Media Jungle
Are you managing multiple Twitter accounts? Wondering how to streamline your Twitter marketing? TweetDeck lets you engage, monitor and schedule tweets for multiple accounts from a single customizable dashboard. In this article you’ll discover how to manage multiple Twitter accounts with TweetDeck. #1: Connect Your Twitter Accounts The first step is to set up your TweetDeck account. If your [...]
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- Your Guide to the Social Media Jungle
Do you want to improve your Facebook ad performance? Have you heard of flex targeting? Flex targeting lets you serve Facebook ads to people who share a highly customized combination of interests, behaviors, and demographics. In this article you’ll discover how to use flex targeting with your Facebook ads. Why Flex Targeting? Flex targeting allows you to significantly scale up conversions [...]
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- Your Guide to the Social Media Jungle
Are you starting a new social media presence? Do you know what to share on each platform? In this article, you’ll discover tips to guide your posting on six social media networks. #1: Start a Conversation on Facebook People typically use Facebook to catch up on news and chat with friends. If you want to [...]
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- Your Guide to the Social Media Jungle
Are you planning a Facebook contest? Want to make sure it’s a success? An easy-to-follow checklist of tips and best practices will help you launch Facebook contests your audience will love. In this article I’ll share 17 tips to make your Facebook contest a success. #1: Review Facebook’s Terms of Service Facebook periodically changes its rules and regulations about contests [...]
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- Your Guide to the Social Media Jungle
Are you looking for more business? Wondering how social media can shorten the sales process? Twitter, LinkedIn, and Facebook make it easy to develop relationships with potential customers before you ask for a meeting. In this article you’ll discover how to connect with prospects on social media. #1: Research Your Prospects Researching prospects is critical [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Opens Instant Articles Program to All Publishers: Facebook “will be opening up the Instant Articles program to [...]
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- Your Guide to the Social Media Jungle
Do you engage with your customers and prospects on social media? Want tactics to warm up your leads? To discover how to move people from fans to customers, I interview Kim Walsh-Phillips. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]
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- Your Guide to the Social Media Jungle
Are you looking for more leads from LinkedIn? Want to use LinkedIn ads to help? LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message. In this article you’ll discover how to use LinkedIn ads to reach the most relevant professional audiences for your business. #1: Choose an Ad [...]
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- Your Guide to the Social Media Jungle
Are you adding Snapchat to your social media marketing? Wondering what Snapchat’s audience responds to? In this article you’ll discover recent insights on Snapchat and how marketers can use the platform to reach targeted audiences with ads and other content. #1: Snapchat Nears Facebook Levels for Daily Video Views In January 2016, Bloomberg News reported [...]
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- Your Guide to the Social Media Jungle
Are you a busy marketer? Wondering which tools and apps will help you stand out on Instagram? Using the right Instagram tools can improve your images, sell products, and save you time. In this article you’ll discover 14 Instagram tools to help busy marketers use Instagram for business. #1: Photo Apps Not long after Instagram started [...]
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- Your Guide to the Social Media Jungle
Do you need to update your social identity? Are you looking for a simple way to make sure all your social channels are consistent? In this article you’ll discover a checklist that will help you rebrand your social media profiles. #1: Give Your Audience a Sneak Preview Some companies purposefully keep their rebrand under wraps [...]
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- Your Guide to the Social Media Jungle
Are you thinking about running Twitter ads? Wondering what your options are? Twitter advertising isn’t difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue. In this article, you’ll discover three cost-effective ways to advertise on Twitter. Determine Your Campaign Budget To control [...]
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- Your Guide to the Social Media Jungle
Do you want to spend less time creating Facebook ads? Looking for ways to get more out of the ads that are working for you? When you’ve created a Facebook ad that converts, there are a number of ways to maximize your success. In this article you’ll discover four ways you can build on the [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Account Switching: “Starting this week, you can easily switch between multiple accounts without having to [...]
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- Your Guide to the Social Media Jungle
Are you on Snapchat? Want to know how to use it for marketing? To discover how to create a content strategy on Snapchat, I interview Carlos Gil. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners [...]
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- Your Guide to the Social Media Jungle
Are you looking for some great social media blogs to add to your daily reading? Look no further! Our seventh-annual social media blog contest generated over 300 nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality, post frequency and reader involvement. Here are the top 10 social media blogs [...]
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- Your Guide to the Social Media Jungle
Have you considered publishing your content on Medium? Are you looking for a way to distribute your ideas to a larger audience? In this post you’ll discover what marketers think about Medium, along with a step-by-step guide to using Medium. Why Medium? Jay Baer, a New York Times bestselling author and well-known keynote speaker, has been [...]
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- Your Guide to the Social Media Jungle
Is video part of your social media marketing mix? Looking for tips to get started with video? Making the right decisions in three key areas will help you create videos that engage people. In this article you’ll discover three steps to add video to your social media marketing. #1: Choose a Video Type Eighty-eight percent [...]
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- Your Guide to the Social Media Jungle
Could your Facebook ad targeting use some refinement? Looking for new ways to reach your ideal audience with Facebook ads? Facebook’s new targeting options help you improve the conversion rate of your Facebook ads. In this article you’ll discover eight ways to optimize your Facebook ad targeting. #1: Narrow Lookalike Audiences With Interests If you [...]
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- Your Guide to the Social Media Jungle
Looking for a new way to connect with customers and prospects on Facebook? Have you considered Facebook Messenger? Messenger for business pages makes it easy to offer instant one-on-one customer service, while keeping a record of the conversation. In this article I’ll explain how to use Facebook Messenger with your business page. Why Facebook Messenger [...]
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- Your Guide to the Social Media Jungle
Do you want more exposure for your blog? Have you tried curating articles written by influencers? Roundup posts help you gain the attention of influencers who can increase the reach of your content. In this article I’ll share five steps to creating a curated blog post. #1: Choose a Topic To select a subject for [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Private Message Page Replies: Facebook released “an update to [the] Pages/Graph API which will allow a [...]
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- Your Guide to the Social Media Jungle
Have you tried the updated LinkedIn mobile app? Are you actively using LinkedIn to engage with your network? To discover how to use the LinkedIn mobile app for marketing on the go, I interview Viveka von Rosen. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]
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- Your Guide to the Social Media Jungle
Need some new social media marketing ideas? Looking for ways to jumpstart your engagement? Whether your goal is to spread awareness or grow your audience, better engagement is your key to success. In this article you’ll discover three ways to improve engagement for your social media accounts. #1: Personalize Your Approach Your audience is the greatest [...]
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- Your Guide to the Social Media Jungle
Wondering how your business can get more out of LinkedIn? Want to make sure you’re maximizing your LinkedIn presence? LinkedIn has a number of features that will work together to promote your business and its products. In this article you’ll discover how to create an integrated LinkedIn marketing presence for your business. #1: Get on the [...]
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- Your Guide to the Social Media Jungle
Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has been working hard to bring you our fourth annual physical conference. And we’ve come up with a fun way for you to get involved. First, what is this event? Social Media Marketing World 2016 is the world’s [...]
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- Your Guide to the Social Media Jungle
Ready to host a Twitter chat? Do you want to improve your chances of success? Making sure you have a few basic building blocks in place will help you start your Twitter chat off with an audience that’s ready to participate. In this article you’ll discover four tips to help you start a successful Twitter [...]
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- Your Guide to the Social Media Jungle
Do you want to increase engagement on Instagram? Have you thought about Instagram contests? Instagram contests are a great way to get people talking about your business and increase your followers. In this article you’ll discover tools and tips to help marketers run a successful Instagram contest. #1: Follow Contest Rules When you’re hosting or [...]
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- Your Guide to the Social Media Jungle
Are you a busy social media marketer? Looking for tools that will save you time? Using the right tools to stay focused and work more efficiently will help you get more done in a day. In this article you’ll discover nine productivity tools for busy marketers. #1: Save Content Inspiration for Later Use Evernote to [...]
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- Your Guide to the Social Media Jungle
