9 Google Analytics Tips to Improve Your Marketing

Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts. In this article I’ll share nine tips to help you get more out of Google Analytics. Listen to this article: You can [...]

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5 Ways to Enhance YouTube Videos for Marketers

Do you use YouTube for your business? Looking for ways to create more visibility for your videos? YouTube offers a number of helpful features to optimize your videos for more views, subscribers, or conversions. In this article, you’ll discover five ways to improve the performance of your YouTube videos. #1: Add a Watermark to Your [...]

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25 Tools for Social Media Marketers

Want to simplify your daily social media marketing tasks? Looking for a list of helpful apps and tools? The right apps can make a world of difference in the life of a busy social media marketer. In this article, you’ll discover 25 of the top tools and apps shared on the Social Media Marketing podcast. [...]

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9 Ways to Work Celebrations Into Your Social Media Marketing

Looking for a new way to connect with your audience? Wondering how to publish posts that generate strong engagement? Most marketers plan to post on national holidays, but forget to include some unique and fun days that might appeal more directly to their followers. In this article, you’ll discover nine holidays and observances to add [...]

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How to Easily Create a Facebook Loop Giveaway

Looking for a new way to expand the reach of your Facebook page? Wondering how collaborating with other pages can help? Partnering with other businesses on a Facebook giveaway can help you build your fan base, while engaging your primary audience. In this article, you’ll discover how to host a Facebook loop giveaway in four [...]

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How to Add Web Browser Push Notifications to Your Blog

Looking for a way to stay in touch with blog visitors who haven’t subscribed to your newsletter? Have you heard of browser-based push notifications? Setting up browser push notifications on your blog helps you stay top of mind with people who are interested in your content, but aren’t ready to give you their email address. [...]

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Facebook Slideshow Ad Enhancements: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out New Features for Slideshow Ads on Facebook and Instagram: Facebook introduced new features to the [...]

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Video Production: How to Create Quality Videos Quickly

Do you create videos for your fans and followers? Want to improve the quality? Today, Roberto Blake is with us to explore how quality videos are produced. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]

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19 Tools to Create Social Media Content

Are you looking for new ways to create content? Interested in tools that can help you? In this article, you’ll discover 19 tools to create and share content on social media. #1: Convert Long Form Content to Slides Presentations are great for readers who need a little more time to digest bigger pieces of content. They also let [...]

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Facebook Page Design Changes: What Marketers Need to Know

Is your Facebook page ready for the new design? Wondering what’s changing? In this article, you’ll discover how to prepare for the new Facebook page layout. Note that until the design has been released to everyone, Facebook may still make some final tweaks to the design based on user feedback. The Old Design vs. the [...]

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Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content

Which is best for you: Snapchat Stories or Instagram Stories? Understanding the unique differences and capabilities of stories on Snapchat and Instagram can help you determine where to invest your marketing time. In this article, you’ll discover the differences between Instagram Stories and Snapchat Stories. #1: How Content Posts Differ Snapchat lets you share your [...]

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How to Improve Social Media Posts With Custom URL Shorteners

Do you want more brand recognition from the links you share on social media? Have you thought about using a branded link shortener? Shortening your links can help you do more than save character space in your posts. In this article, you’ll discover five ways a branded URL shortener can strengthen your social media presence. [...]

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How to Customize Your Facebook News Feed: What Marketers Need to Know

Do you struggle to keep up with your Facebook news feed? Interested in an easier way to quickly see what’s most important to you? Adjusting your Facebook settings can help you save time, stay on top of trends, and reach more of your audience. In this article, you’ll discover how Facebook marketers can customize their [...]

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Win Free Tickets to Social Media Success Summit 2016

Want to win a free ticket to the largest online social media marketing event of the year? Social Media Examiner has worked hard to bring you our eighth-annual Social Media Success Summit. This is our best event ever! And we’ve come up with a fun way for you to get involved. First, what is this [...]

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Pinterest Rolls Out Promoted Video Pins: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces Promoted Video: Pinterest rolled out Promoted Video, a new way for businesses to “share their ideas [...]

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Selling With Story: How to Make Your Customer the Hero

Do you know what your customers really want? Want to discover how to share the solution they want and need in terms they understand? To explore how to connect with your customers through story, I interview Donald Miller. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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10 LinkedIn Tips for Connecting With People at Live Events

Do you want to strengthen the connections you make at conferences? Have you considered using LinkedIn to develop relationships during events? As a business-centric social network, LinkedIn is valuable for connecting with peers, colleagues, and prospects before, during, and after conferences. In this article, you’ll discover 10 tips for using LinkedIn to connect with people [...]

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4 Ways to Use Video in Twitter Ads

Do you want your Twitter ads to stand out? Have you thought about using Twitter video ads? Combining Twitter’s large mobile audience with the power of video ads is a great way to get in front of your target audience. In this article, you’ll discover four ways to create Twitter video ads to promote your [...]

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8 Snapchat Content Ideas That Your Fans Will Love

Do you want to use Snapchat? Are you struggling to come up with content ideas? In this article, you’ll discover eight ways to create Snapchat content that brings your account to life. #1: Do a “10 Snap Questions” Interview For this content hack, interview people one 10-second snap at a time. The “10 snap questions” [...]

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4 Ways to Use Video to Promote Your Blog Posts

Looking for creative ways to drive traffic to your blog? Have you thought about using video to promote your posts? Creating videos to amplify the impact of your blog allows you to multi-purpose your content and promote it. In this article, you’ll discover four ways to use video to promote your blog posts. #1: Curate [...]

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6 Tips for Better Facebook Video Ads

Do your Facebook ads contain video? Looking for ways to enhance your Facebook advertising with video? Video ads are among the most powerful Facebook ad formats for generating user engagement. In this article, you’ll discover six tips for using video in your Facebook ad campaigns. #1: Make an Impact in the First Few Seconds Considering [...]

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How to Target Your Customers With Social Ads

Do you want to advertise to your existing customers? LinkedIn, Facebook, Pinterest, and Twitter all let you deliver ads to your actual customers. In this article, you’ll discover how you can use four popular social networks to reach custom audiences with your content. #1: LinkedIn Thanks to recent improvements to LinkedIn’s advertising platform, you can [...]

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Facebook Gives Users Ad Controls: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Expands User Control Over Ad Preferences and Combats Ad-Blocking: In addition to developing new ad formats “that [...]

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How to Connect With Traditional Media Influencers

Are you seen as an expert in your industry? Want to develop relationships with the media to become a go-to expert? To explore what marketers need to know to connect with traditional media influencers, I interview Josh Elledge. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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4 Ways to Improve Your Facebook Ad Campaigns

Do you use Facebook ads? Looking for tips to get a better return on your investment? With a few tweaks, you can increase the chances that your Facebook ad campaigns will succeed. In this article, you’ll discover four ways to improve your Facebook ad campaigns. #1: Monitor Frequency Before Making Changes Often businesses will create Facebook [...]

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6 Video Marketing Tips to Maximize Your Impact

Do you use video content in your social media marketing? Wondering how to optimize your videos to get more views and engagement? In this article, you’ll discover six tips to help you improve the performance of your video content. #1: Entice Viewers to Click in 7 Seconds To get more eyeballs on your videos, the [...]

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How to Get Your LinkedIn Ads to Reach More Small Businesses

Do you want to reach LinkedIn users who work at small- or medium-sized businesses? Do you use LinkedIn ads? In this article, you’ll discover how to reach more small- and medium-sized businesses via unique LinkedIn ad targeting. Why Company Size Targeting Doesn’t Always Work One of the most useful targeting filters within LinkedIn advertising is the [...]

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How to Get Your Business on Snapchat in Four Steps

Do you want to use Snapchat for business? Are you wondering how to get your business started on Snapchat? Creating a Snapchat marketing plan helps ensure you’ll gain a significant return on the amount of time you invest in the platform. In this article, you’ll discover a four-step plan to get your business started on [...]

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How to Manage Your Facebook Ad Frequency

Do you run Facebook ad campaigns? Wondering how many times your audience should see your ads? In this article, you’ll discover what marketers need to know about managing the frequency of Facebook ads. Why Ad Frequency Matters Facebook defines “ad frequency” as the average number of times users see your ad. As an advertiser, you [...]

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How to Monitor Multiple Social Media Metrics in a Single Dashboard

Do you manage multiple social media profiles for your business? Looking for an easier way to keep an eye on key social media metrics? Setting up a customized dashboard lets you monitor and report on the performance of your social media platforms in one convenient place. In this article, you’ll discover how to set up [...]

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How to Create Instagram Stories

Want to learn how to publish Instagram Stories? Wondering how engagement works for Instagram Stories? Instagram Stories allow you to record live video or take photos with your smartphone and add them to a story that lasts for only 24 hours. In this post, you’ll discover how to create Instagram Stories and respond to people [...]

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Instagram Rolls Out 24-Hour Stories: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Introduces Instagram Stories: Instagram debuted Instagram Stories, a new feature that lets you “share multiple photos and [...]

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How to Research and Locate Your Audience Using Social Media

Are you struggling to connect with your customers on social networks? Do you know where they hang out online? To optimize your social media marketing efforts, it’s important to know who your customers are and which social networks they spend their time on. In this article you’ll discover how to connect with your target audience [...]

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Customer Advocacy: How to Get People to Talk About Your Company

Are your customers advocates for your brand or business? Want to improve customer satisfaction and advocacy? To find out how to turn customers into advocates, I interview Joey Coleman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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How to Use the Twitter Dashboard

Have you heard about the new Twitter Dashboard? Wondering how to use it to manage your Twitter presence? If you’re using Twitter for a business of any size, you’ll want to check out the new features Twitter Dashboard offers. In this article, you’ll discover how to use Twitter Dashboard to better manage your Twitter marketing. [...]

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How to Measure Social Media Using Google Analytics Reports

Do you want to see how social media impacts your business? Want to learn how Google Analytics can help? In this article you’ll discover four ways you can use Google Analytics to measure the impact of your social media marketing. #1: Verify Social as a Traffic Driver Google Analytics will provide a look at the [...]

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3 Tips for Pinning Video on Pinterest

Do you want to get more out of your video content? Have you tried pinning videos on Pinterest? With a little creativity, you can use video content from YouTube, Facebook Live, Snapchat, or your website to drive traffic from Pinterest. In this article, you’ll discover three tips for pinning videos to Pinterest. A Quick Look at [...]

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How to Use Snapchat Memories to Improve Your Marketing

Ever want to share pictures from your camera roll on Snapchat? Interested in resharing your best snaps? Snapchat now lets you publish multiple snaps and pictures from your camera roll in a single story-like Memory. In this article, you’ll discover how to use Snapchat Memories to publish more content on Snapchat. #1: Navigate the Memories Feature On the [...]

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8 Ways to Use Pokémon Go for Business

Do you run or help promote a local business? Interested in taking advantage of the latest gaming craze? Pokémon Go is close to topping the number of daily users on Twitter and average time spent on the Facebook app. That’s why it’s time for your business to capitalize on it. In this article, you’ll discover [...]

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How to Use Facebook Live From Your Desktop Without Costly Software

Are you looking for new ways to use live video? Have you considered using Facebook Live to host an on-screen walkthrough? Using Facebook Live from your desktop opens up a new world of marketing possibilities. In this article, you’ll discover how to broadcast with Facebook Live using free open-source software. #1: Install OBS Studio OBS is free software [...]

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Social Media Success Summit: Online Development for Busy Marketers

Wondering where confident, successful marketers get their training? Are time and resources for training on the back burner due to time or travel constraints? Are you constantly juggling the need to execute with the need to learn before you leap? Social media marketing is a constantly evolving industry. The changes make it exciting, but they [...]

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