Using Facebook Ads to Turn New Customers Into Repeat Customers

Looking for tips on building customer loyalty? Need innovative ideas to generate more revenue? To explore how to use Facebook ads to turn your new customers into loyal fans and repeat customers, I interview Maxwell Finn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...]

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How to Repurpose Blog Content Into Short-Form Social Media Updates

Want more exposure for your blog? Wondering how to transform your blog articles into social media content? In this article, you’ll discover six steps to turn long-form blog posts into short-form content for social media. #1: Curate Quotes and Takeaways From Your Top Blog Posts To convert long-form blog posts into social media posts that [...]

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How to Improve Your Facebook Ads Results

Do you want better results from your Facebook ad campaigns? Are your ads not delivering the results you need? In this article, you’ll discover three steps to optimize your Facebook ads to reach your ideal target audiences. #1: Compile Your Current Audience’s Attributes First things first, you need to get to know your audience. Who [...]

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6 Instagram Hacks for Better Instagram Stories

Want to learn about some hidden Instagram Stories tools? Wondering how to change pen sizes, color-match text, and more? In this article, you’ll discover six Instagram tricks for enhancing Instagram stories that will engage your audience. #1: Customize Font Colors To add text to your Instagram stories, tap the Aa icon in the top-right corner [...]

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Facebook Engagement Bait News Feed Updates, New Fonts for Instagram Stories

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore the Facebook “engagement bait” news feed updates, new fonts for Instagram [...]

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Behind the Scenes: The Journey, Episode 10b BONUS

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=aTua2ehjCh8 Watch The Journey: Episode 10b Bonus Episode 10b BONUS of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible [...]

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LinkedIn Native Video: What Marketers Need to Know

Wondering how LinkedIn native video could help your marketing? Interested in tips for sharing LinkedIn video that grows your reach and leads? To explore what you need to know about LinkedIn native video, I interview Viveka von Rosen. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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7 Metrics to Audit Your YouTube Channel

Do you know if you’re reaching your goals on YouTube? Wondering how to analyze the effectiveness of your YouTube content and strategy? In this article, you’ll discover seven metrics to watch when assessing the performance of your YouTube channel. What Is a YouTube Audit? Audits may not be the sexiest thing on the planet, but [...]

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How to Create a Social Media Calendar: A Template for Marketers

Do you want a better way to plan, organize, and publish your social media content? Looking for a solution that doesn’t cost a lot of money? In this article, you’ll discover how to set up a social media content calendar. #1: Set Monthly Social Media Goals It’s important to set an end goal for every [...]

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How to Use Facebook Ad Rules to Optimize Your Ad Campaigns

Do you manage Facebook ad campaigns? Wondering how to automate tasks such as raising or lowering bids or pausing underperforming ads? In this article, you’ll discover how to set up automated rules for your Facebook advertising campaigns. How to Set Up Rules for Your Facebook Campaigns Keeping up with the day-to-day fluctuations of your Facebook [...]

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How to Use Facebook Event Targeting in Your Facebook Ads

Does your page use Facebook events? Want to retarget ads to people who engage with your events on Facebook? In this article, you’ll discover three ways to target audiences using Facebook event engagement custom audiences. #1: Target People Based on Their Connection to Your Event The fastest way to target people who are going to [...]

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Facebook Expanding AR Studio, Instagram Hashtag Following and Recommended Posts, WhatsApp Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook expanding AR Studio with Joel Comm, Instagram hashtag following and [...]

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Selling the Benefits: The Journey, Episode 10

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=f-Wd4Fd9Kek Watch The Journey: Episode 10 Episode 10 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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Video Creator to Traditional Media Star: The Zach King Story

Want to know how a well-known creator and book author got his start on YouTube? Interested in how he grew his business on social media platforms? To explore how making YouTube tutorials ultimately led to a book and movie deal, I interview Zach King. More About This Show The Social Media Marketing podcast is an [...]

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How to Create Influencer Roundups: Tips and Tools for Bloggers

Do you want to improve your influencer outreach for roundup posts? Wondering how to come up with a unique topic idea? In this article, you’ll discover a four-step plan to create effective influencer roundups. #1: Plan a Timeline for Your Roundup Timing is everything. If you plan your influencer-driven content in time for the upcoming [...]

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An Instagram Content Plan for Service-Based Businesses

Does your business offer services? Looking for ways to make Instagram work for you? In this article, you’ll discover how to plan and construct Instagram posts to help your service-based businesses establish a strong visual presence. #1: Outline Your Content Mix Social media for service-based business is all about creating connections. You want to help, [...]

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10 Useful Tools for Creating Content, Writing, and Researching

Are you a busy social media marketer? Looking for tools to improve the way you work? In this article, you’ll discover 10 apps and browser extensions to streamline the way you create content, write copy, and organize research. #1: Speed Up Your Writing With TextExpander TextExpander (available for Windows, Mac, and iOS) will match frequently [...]

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How to Improve Your Facebook Video Watch Time

Does your business use Facebook video? Do you want more people to watch your videos all the way through? In this article, you’ll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times. #1: Upload Your Video to Your Page’s Video Library Many marketers upload their video directly into [...]

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Snapchat Redesign, Instagram Stories Changes, and Facebook Messenger for Kids

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Snapchat redesign with Shaun Ayala, Instagram Stories changes, Facebook Messenger Kids, and more breaking social [...]

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Persuading People: The Journey, Episode 9

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=BIfJHDlXxWY Watch The Journey: Episode 9 Episode 9 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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Visual Personal Branding: How to Build a Loyal Following With Images

Want to create a strong connection with your followers? Wondering how to capture photos that authentically tell your brand’s story? To explore how to develop your visual personal brand on Instagram and beyond, I interview Jenna Kutcher. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]

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Influencer Marketing: New Research for Video Creators

Are you a video creator looking to get into influencer marketing? Wondering whether creating sponsored video content is a viable moneymaking option? In this article, you’ll discover insights from new research that reveal how influencer marketing has grown in the last year and how other video creators are planning to pursue relationships with brands. #1: [...]

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Influencer Disclosure Guidelines: What Marketers and Creators Need to Know

Do you work with influencers? Wondering how best to comply with disclosure guidelines? In this article, you’ll discover how to properly protect your business when participating in influencer campaigns. #1: Use Built-In Disclosure Tools for Top Social Platforms One positive result from the efforts of the Federal Trade Commission (FTC) to increase transparency is that [...]

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3 Powerful Graphic Design Tools for Busy Marketers

Need a new way to create quality social media images? Looking for tools that offer easily customizable templates? In this article, you’ll discover three graphic design tools to create professional images and visuals. #1: Snappa Snappa is the first graphic design tool on this list, thanks to its sheer ease of use. The interface is [...]

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How to Use the Facebook Creator App

Want to add more polish to your Facebook Live broadcasts? Wondering how Facebook Creator can help? Facebook Creator is a handy all-in-one app that lets you record branded video, chat with your community, and get valuable insights for your content. In this article, you’ll discover how to use the Facebook Creator mobile app to get [...]

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Win Free Tickets to Social Media Marketing World 2018

Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has been working hard to bring you our sixth annual physical conference. And we’ve come up with a fun way for you to get involved. First, what is this event? Social Media Marketing World 2018 [...]

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Facebook Creator App, Instagram Changes, YouTube Stories Function

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. Join us live for the Social Media Marketing Talk Show with Michael Stelzner as we explore the Facebook Creator app with Mari Smith, Instagram changes with Sue [...]

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Refining the Message: The Journey, Episode 8

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=-CPH2nuwsDw Watch The Journey: Episode 8 Episode 8 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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5 Social Tools for Social Media Marketers

Want to save time creating content and ads for your social media marketing? Interested in tools that help you track content and ad performance? To explore tools that simplify a marketer’s job, I interview Ian Cleary. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...]

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How to Optimize a YouTube Channel and Videos for Better Visibility

Want more views for your YouTube content? Wondering how to show up in YouTube’s search and suggested videos? An optimized YouTube channel delivers a rewarding viewing experience and works with the YouTube algorithm to boost your visibility. In this article, you’ll learn how to set up and optimize your YouTube channel and videos for more [...]

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7 Mobile Apps for Editing and Enhancing Images

Do you want to edit your social media images on the go? Looking for easy-to-use smartphone apps to fine-tune your photos? In this article, you’ll discover seven mobile apps for editing and enhancing your visuals. #1: Make Your Photos Pop With A Color Story If you’re looking for an easy-to-use photo editing app, A Color [...]

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How to Use Instagram Live With Friends for Business

Are you looking for a creative way to improve your Instagram Stories? Wondering how to use Instagram Live with a guest? In this article, you’ll discover how to use Instagram Live with Friends. What Instagram Live With Friends Looks Like Not every business gets the chance to include interviews with mainstream actors and musicians as [...]

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How to Run Facebook Polls With Animated GIFs

Want to increase your Facebook page engagement? Have you tried a Facebook poll? In this article, you’ll learn how to run a Facebook survey with animated GIFs and images. How to Create a Facebook Poll With GIFs and Photos To create a Facebook GIF poll, go to your Facebook page and click the Create a [...]

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Falling Behind: The Journey, Episode 7

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=F3g7SfbvrGQ Watch The Journey: Episode 7 Episode 7 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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Future of Live Video: 360 Live and Virtual Reality Live

Wondering what emerging technologies are coming to social media? Curious about how to share immersive experiences with 360-degree video or virtual reality (VR)? To explore live 360 video and VR for marketers, I interview Joel Comm. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...]

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How to Use Facebook to Drive More Traffic to Your Blog Posts

Do you want to drive more Facebook traffic to your blog? Wondering how to optimize your shares of your blog content for visibility and reach? In this article, you’ll discover a five-step plan for promoting blog posts on Facebook. #1: Compose a Facebook Post to Entice People to Click Publishing a Facebook post that people [...]

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10 Google Chrome Extensions for Social Media Marketers

Do you want to streamline your social media marketing tasks? Looking for tools that will improve content quality and boost productivity? In this article, you’ll discover 10 Chrome extensions to improve your social media marketing workflows. #1: Scan Your Blog Posts for Broken Links With Check My Links The free Check My Links extension lets [...]

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4 Tools to Create Custom Instagram and Snapchat Visuals

Is hiring a professional designer not an option for you? Are you looking for tools to help you create engaging visuals? In this article, you’ll discover four tools to help you create and publish custom images and videos on Instagram and Snapchat. #1: Design Engaging Images With PromoRepublic On networks like Instagram and Snapchat, posting [...]

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How to Target Specialized Audiences With Facebook Ads

Do you want to improve the ROI of your Facebook ads and Instagram campaigns? Wondering how to reach specialized audiences with Facebook ad targeting? In this article, you’ll learn how to create six refined target audiences for your Facebook and Instagram campaigns. How to Create Target Audiences in the Facebook Ads Manager There are two [...]

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Facebook Local App, Facebook Stories for Groups and Events, and Pinterest Pincodes

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore the new Facebook Local app with Mari Smith, Pinterest Pincodes with Alisa Meredith, Facebook [...]

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Necessary Endings: The Journey, Episode 6

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=xxsKtGuCgJI Watch The Journey: Episode 6 Episode 6 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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Facebook Ad Custom Audiences: Retargeting Those Who Know You

Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? To explore ways to use custom audiences for Facebook and Instagram ads, I interview Amanda Bond. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from [...]

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YouTube for Business: The Ultimate YouTube Marketing Guide

If you’re new to YouTube business options or want to add something new to your current YouTube marketing plan, this page is for you. Here, you’ll find articles and resources to help beginner, intermediate, and advanced marketers use YouTube channels, video, ads, analysis, and more for business. Optimize My Channel and Videos on YouTube How [...]

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How to Easily Broadcast Multi-Camera Live Video for Facebook Live

Do you want to improve the quality of your live videos? Wondering how to integrate visuals and work with multiple camera angles? In this article, you’ll discover how to broadcast professional-quality live video to Facebook and YouTube. Why Brand Live Videos? Switcher Studio is a mobile production tool that lets you create professionally branded Facebook [...]

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How to Live-Blog at Events for More Exposure

Want to get in front of an engaged audience? Do you attend live industry events? In this article, you’ll discover how to use live blogging to attract and connect with event attendees. Why Live Blogging? Live blogging is a great guerrilla marketing tactic. It can help you grow your following and voice in the media, [...]

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7 Ways to Improve Your Retargeting Ad Campaigns

Wondering how efficient your ad spend is? Looking for tips to help you monitor and manage your retargeting campaigns more effectively? In this article, you’ll discover seven ways to organize, analyze, and optimize your retargeting campaigns. #1: Run Separate Campaigns to New and Retargeting Audiences When you target both retargeting and new audiences at the [...]

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How to Sell With Instagram Shoppable Posts: Shopping on Instagram

Do you want to sell physical products via the Shopping on Instagram program? Have you seen Instagram shoppable posts? In this article, you’ll discover how shoppable posts on Instagram work and the steps you can take to use them for your business. How Customers Shop With Instagram Shoppable Posts Shoppable posts on Instagram are designated [...]

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Twitter Expands Character Count to 280, Snapchat Upcoming Redesign and Algorithm

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Twitter expanding their character count to 280 with Madalyn Sklar, Snapchat’s [...]

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It Is Hot in Here: The Journey, Episode 5

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=n49Dn3e5SOg Watch The Journey: Episode 5 Episode 5 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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YouTube Pre-Roll Ads: How to Acquire Customers With Video

Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? To explore how to sell products and services with YouTube pre-roll ads, I interview Billy Gene Shaw. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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