Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you’ll discover insights from new research you can use to get your social media messages in front of Millennials. #1: Millennials Are Digital Shoppers Millennials, those individuals born between 1980 and 2000, make up 25% of [...]
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- Your Guide to the Social Media Jungle
Want to improve your Facebook ad results? Looking for more cost-effective ways to reach your target audience with Facebook? In this article, you’ll discover three tools and techniques for improving your Facebook ads. #1: Collect Demographic Data to Inform Your Targeting Some businesses think their target market is a broad group of people such as “working [...]
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- Your Guide to the Social Media Jungle
We received hundreds of nominations for our eighth-annual Top 10 Social Media Blogs contest! Below is the list of 20 finalists, including some well-known favorites and new blogs for our judges to consider. The Judges Our judges include Heidi Cohen (chief content officer of Actionable Marketing Guide), Marcus Sheridan (founder of The Sales Lion), and Sonia Simone (founding partner and chief [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Releases Facebook Stories in Ireland: Facebook rolled out Facebook Stories in Ireland for the iOS and Android [...]
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- Your Guide to the Social Media Jungle
Do you want more sales? Is content marketing a part of your strategy? To explore how to create content that sells, I interview Marcus Sheridan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what [...]
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- Your Guide to the Social Media Jungle
Do your blog posts need a little pizzazz? Have you considered using video to enhance your articles? Combining YouTube videos with your written content can help you stand out from your competitors. In this article, you’ll discover how to enhance your blog posts with YouTube videos. Embed YouTube Video in Your Blog Posts Embedding videos [...]
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- Your Guide to the Social Media Jungle
Are you using Snapchat for business? Wondering how to analyze your Snapchat efforts? It’s important to understand where to find Snapchat performance metrics and how to use that data to make smart choices for your Snapchat marketing. In this article, you’ll discover five metrics you should focus on to get more out of Snapchat. #1: [...]
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- Your Guide to the Social Media Jungle
Want to drive more sales on social media? Looking for ways to encourage more people to purchase? A few adjustments can help you optimize your social commerce efforts and stay ahead of the competition. In this article, you’ll discover five ways to sell more with social media. #1: Discover Which Platforms Your Customers Use Most An [...]
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- Your Guide to the Social Media Jungle
Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes in 2016 are an indicator, 2017 will be an interesting year for Facebook marketers. To get a grip on what the near future may look like, we tapped the knowledge of 19 social media pros. #1: Paid Ads Come to Facebook Groups [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter Automatically Loops Short Videos: As the Vine app officially shut down and became Vine Camera earlier this week, [...]
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- Your Guide to the Social Media Jungle
Are you creating a fan base on Facebook? Want to discover how to engage your audience via pages and groups? To explore how to nurture a community on Facebook, I interview Holly Homer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to [...]
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- Your Guide to the Social Media Jungle
Do you want to expand your customer service channels? Wondering how Snapchat can help you respond in real time? Snapchat’s text, video, and phone chat features allow you to support customers in the format they prefer. In this article, you’ll discover how to use Snapchat features to provide helpful and engaging customer support. Why Use [...]
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- Your Guide to the Social Media Jungle
Interested in working with social influencers to promote your product? Wondering how to find and connect with the right influencers? Social media influencers can help share your brand message to a wider, yet tailored, audience. In this article, you’ll discover six steps to running an effective influencer program for your business. #1: Identify the Goal [...]
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- Your Guide to the Social Media Jungle
Do you want to humanize your business on social media? Have you thought about using social media emoji? Emojis are a fun and creative way to connect with your customers on a more personal level and show your brand’s personality. In this article, you’ll discover how to use emojis in your social media marketing. #1: [...]
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- Your Guide to the Social Media Jungle
Do you want to reach more consumers with your Facebook ads? Looking for creative ways to reach more people like your ideal customers? Lookalike audiences allow you to build new audiences using an established source audience such as people who have viewed your video or previously purchased from you. In this article, you’ll discover how [...]
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- Your Guide to the Social Media Jungle
Want to win a free ticket to the industry’s largest social media marketing conference of the year? Social Media Examiner has been working hard to bring you our fifth annual physical conference. And we’ve come up with a fun way for you to get involved. First, what is this event? Social Media Marketing World 2017 [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Rolls Out Ability to Broadcast Live From Desktop: Facebook shared several new tools and improvements that “give [...]
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- Your Guide to the Social Media Jungle
Do you interview people for your blog or podcast? Want to discover different ways to repurpose those interviews? To explore how he built his business through expert interviews, I interview Nathan Chan. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]
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- Your Guide to the Social Media Jungle
Want to get more out of your social media content? Wondering how you can save time and increase engagement? By repurposing popular posts and content on one platform for use on another, you can give your followers more of what they want. In this article, you’ll discover five ways to find and repurpose your most [...]
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- Your Guide to the Social Media Jungle
Do you want more sales from social media? Looking for new ways to share your products on social? The latest features from Pinterest, Snapchat, Facebook, and Instagram can help you get your products seen by more people. In this article, you’ll discover four ways to promote your products on the top social media platforms. #1: Add Links to Your [...]
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- Your Guide to the Social Media Jungle
Need help moderating your YouTube comments? Wondering if YouTube’s new moderation features can save you time? YouTube has made it easier to weed out irrelevant, inappropriate, or offensive comments so you can spend time engaging with the people who matter most. In this article, you’ll discover how to use YouTube’s comment moderation tools. #1: Add [...]
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- Your Guide to the Social Media Jungle
Does your business want to do more with Facebook Messenger? Interested in using a chatbot for customer service and marketing? Facebook Messenger chatbots can help your followers get answers to frequently asked questions and more. In this article, you’ll discover how to set up a Facebook Messenger chatbot for your business. Why a Chatbot for [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Extends Automated Video Captioning Tools to Pages: Facebook released an automated captioning tool for video ads last year. Over [...]
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- Your Guide to the Social Media Jungle
Interested in using live video for business? Have you considered creating a live video show? To find out what live video can do for your business, I interview Brian Fanzo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]
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- Your Guide to the Social Media Jungle
Do you have valuable social media posts you don’t want to lose? Want to learn how to back up your social media profiles? Downloading your social media profiles, content, and contacts will ensure you always have what you need to keep your business running, no matter what platform or features come and go. In this [...]
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- Your Guide to the Social Media Jungle
Do you run social media campaigns for the holidays? Wondering if social media efforts during holiday seasons impact sales? In this article, you’ll discover new research that shows why small businesses should maintain a consistent social presence all year long, and why small- and medium-sized businesses should participate in larger, holistic holiday campaigns. #1: Small [...]
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- Your Guide to the Social Media Jungle
Do you share your blog posts on social media? Want to know how much traffic comes from those posts? By adding Google UTM (Urchin Tracking Module) parameters to the links you share, you can attribute traffic to page posts, group posts, and ads. In this article, you’ll discover how to analyze your social media traffic [...]
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- Your Guide to the Social Media Jungle
Do you have the new LinkedIn experience? Wondering what’s changed? LinkedIn has made it easier to find new contacts, interact with connections, and write posts. In this article, you’ll discover how to navigate the new LinkedIn and where to find what you need. #1: Explore the Home Page When you sign into LinkedIn on desktop, [...]
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- Your Guide to the Social Media Jungle
