Looking for some new apps and tools to add to your social media marketing toolbox? Wondering which graphics, analytics, and productivity tools can help streamline your workflow? In this article, you’ll discover 23 tools and apps shared in the Social Media Marketing podcast’s Discovery of the Week. #1: Taco The Taco app lets you combine [...]
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- Your Guide to the Social Media Jungle
Do you want to improve your Facebook ad targeting? Interested in learning more about the audiences you’re already reaching? Refining your Facebook audience options will help you reach the right audience without wasting ad spend. In this article, you’ll discover how to build three valuable Facebook custom audience segments and analyze them with Audience Insights. [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Rolls Out Ability to Add Multiple Photos and Videos to One Post: Instagram announced that users can [...]
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- Your Guide to the Social Media Jungle
Do you create videos to promote your business? Have you considered starting a regular video blog? To explore vlogging, I interview Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with [...]
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- Your Guide to the Social Media Jungle
Need more leads and prospects? Looking for creative ways to generate leads with Twitter? Because Twitter is discontinuing lead generation cards, now is the time to put new lead funnel techniques in place. In this article, you’ll discover three ways to find your next customers on Twitter. #1: Automate a Search Funnel to Find People Who Tweet [...]
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- Your Guide to the Social Media Jungle
Want to add live video to your marketing plan? Wondering how live streaming can increase customer loyalty and engagement? Live video helps you stand out from the competition by making your marketing interactive. In this article, you’ll discover three creative ways to use live video in your social media marketing. #1: Create That Black Friday [...]
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- Your Guide to the Social Media Jungle
Is your local business on Facebook? Wondering how to make your Facebook page official? Verifying a local business page adds a layer of legitimacy to your presence and can help customers feel more confident when they engage with you on Facebook. In this article, you’ll discover how to get your local Facebook page verified. Benefits [...]
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- Your Guide to the Social Media Jungle
Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. #1: Choose the Lead Generation Objective To get started with lead ads, create a new [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Announces Autoplay Sound, Picture-in-picture View, and Other Updates to Video: Facebook rolled out four major updates “that make watching [...]
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- Your Guide to the Social Media Jungle
Do you use Facebook ads? Have you considered creating Facebook ads from your top-performing organic posts? To explore how to identify and boost your best Facebook content, I interview Larry Kim. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]
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- Your Guide to the Social Media Jungle
Do you want to analyze your social media marketing efforts? Wondering which metrics to focus on? Auditing key social media metrics can reveal which aspects of your social media marketing are working and provide insight into which areas you can improve upon. In this article, you’ll discover five ways to analyze the effectiveness of your [...]
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- Your Guide to the Social Media Jungle
Are you wondering how marketing on top social media platforms will change this year? Social media is constantly evolving to reflect the needs and preferences of customers and marketers alike. To find out how marketing on Pinterest, Twitter, LinkedIn, and Snapchat will transform in the coming year, we reached out to expert social media professionals [...]
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- Your Guide to the Social Media Jungle
Interested in using more live video for your business? Wondering how Instagram Live can generate leads? Using Instagram Live stories as a lead generation tool will help you stay one step ahead of your competitors. In this article, you’ll discover three ways to use Instagram Live video to generate leads for your business. Why Use [...]
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- Your Guide to the Social Media Jungle
Want more information on how your Facebook audience responds to your marketing? Looking for a guide to help you explore your Facebook Page Insights? The data in Facebook Insights can help you learn what’s working and what’s not on your page. In this article, you’ll discover how to download and analyze your Facebook Page Insights [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week YouTube Expands Mobile Live Streaming and Launches Super Chat: YouTube rolled out mobile live streaming to “every creator with more [...]
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- Your Guide to the Social Media Jungle
Do you use Instagram? Wondering how Instagram stories work? To explore how to craft Instagram stories for business, I interview Sue B. Zimmerman. Instagram Stories The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media [...]
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- Your Guide to the Social Media Jungle
Would you like to generate more profitable leads on LinkedIn? Wondering how LinkedIn Sales Navigator can help? Improvements to Sales Navigator give marketers an edge in lead generation, business development, and brand awareness on LinkedIn. In this article, you’ll discover how to use LinkedIn Sales Navigator to build your business. #1: Import Your Leads to Sales [...]
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- Your Guide to the Social Media Jungle
Are you wondering how marketing on YouTube will change in 2017? As the importance of video continues to grow, many marketers are watching to see if YouTube will keep pace in 2017. To find out where YouTube may be heading in the coming year, we reached out to social media pros to get their thoughts. [...]
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- Your Guide to the Social Media Jungle
Looking for simple ways to strengthen your Pinterest presence? Wondering how to enhance your Pinterest content? A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins. In this article, you’ll discover three ways to improve your Pinterest boards and pins. #1: Add Alt Text to Provide Optimized Pin Descriptions to Improve Search [...]
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- Your Guide to the Social Media Jungle
Want more ways to retarget people on Facebook? Have you heard about Facebook’s latest custom audience features? Facebook’s newest custom audiences let you target people based on their engagement with your Facebook page. In this article, you’ll discover how to build six new custom audiences based on Facebook page engagement. Find the Facebook Page Engagement [...]
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- Your Guide to the Social Media Jungle
Looking for some great social media blogs to add to your daily reading? Here are 10 that are worth your time! Our eighth-annual social media blog contest generated hundreds of nominations. A panel of experts carefully reviewed the 20 finalists based on their content quality. Here are the top 10 social media blogs you should [...]
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- Your Guide to the Social Media Jungle
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces Search Ads: Pinterest rolled out search ads with “a full suite of features, including Keyword and [...]
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- Your Guide to the Social Media Jungle
Do you have a local business? Want an effective way to market to people who are near you? To explore how to reach your customers with mobile marketing, I interview Rich Brooks. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]
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- Your Guide to the Social Media Jungle
Do you want to market your business with video? Are you unsure about appearing on camera? You can easily create compelling and budget-friendly videos while staying comfortably off-screen. In this article, you’ll discover how to gather and combine video assets to tell your story, all without getting in front of a camera. #1: Choose a Storytelling [...]
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- Your Guide to the Social Media Jungle
Are you wondering how marketing on Instagram will change in 2017? The rapid introduction of new Instagram features in 2016 suggests marketers have more changes to look forward to in 2017. To get a feel for where Instagram is heading in the coming year, we reached out to social media pros to get their thoughts. [...]
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- Your Guide to the Social Media Jungle
