Google Analytics: How to Analyze the Behavior of Your Site Visitors

Do you want to learn more about how people use your website? Wondering how the Behavior reports in Google Analytics can help? To explore how to navigate the Behavior section of Google Analytics, I interview Andy Crestodina. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]

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5 Ways to Improve Customer Retention With Social Media

Do you use social media to keep existing customers engaged with your business? Interested in effective ways to strengthen those relationships? Social media marketing can help deepen your connections with existing customers so they continue using your product or service. In this article, you’ll discover five ways to increase customer retention via social media. How [...]

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6 Useful Social Media Tools for Marketers

Need some new social media marketing tools? Looking to save some time? New tools have recently emerged to meet the evolving needs of busy social media marketers. In this article, you’ll discover six tools that will improve your social media marketing workflow. #1: Create User-generated Content Feeds With Waaffle According to Yotpo, ads based on [...]

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9 Ways to Refine Your Twitter Ad Targeting

Want to reach better-qualified leads with your Twitter ads? Looking for ways to improve your ad targeting? Twitter provides all of the tools you need to put highly tailored ads in front of the people most likely to click on them. In this article, you’ll discover nine ways to target your audience more effectively with [...]

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7 Hidden Facebook Power Editor Features to Save You Time

Do you advertise on Facebook? Are you taking advantage of all of the features in Power Editor? Power Editor has a number of often-unnoticed options that can help marketers create more effective ad campaigns while saving time. In this article, you’ll discover seven overlooked Power Editor features to manage your campaigns more efficiently. #1: Split [...]

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Facebook Live via Desktop Rolls Out Globally: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Expands Ability to Broadcast Live from Desktops and Laptops to All Users: Facebook announced that everyone around [...]

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Facebook Messenger Marketing: What Marketers Need to Know

Do you want to communicate with your customers via Facebook Messenger? Wondering how Facebook Messenger bots and Messenger ads can help? To explore this topic, I interview Molly Pittman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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How to Choose the Best Live Video Platform

Do you want to add a sense of urgency to your marketing? Interested in using live video on your social channels? Live video creates a unique, real-time experience that encourages your audience to comment and interact, turning individual customers into a community. In this article, you’ll discover the platform benefits and how to use live [...]

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How to Use Twitter to Drive More Traffic to Your Blog

Want more people to share your blog posts on Twitter? Looking for proven promotion tactics that deliver blog traffic? Twitter is a great place to share your blog posts but you’ll have to go beyond tweeting the basics to generate substantial traffic and visibility. In this article, you’ll discover seven ways to effectively promote your [...]

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How to Analyze Your Instagram Marketing: 4 Metrics to Consider

Wondering how best to analyze your Instagram marketing? Want to know which metrics will give you the most useful assessments? Tracking the right Instagram metrics will help you identify successful marketing efforts and show where you can achieve better results. In this article, you’ll discover how to analyze four important Instagram metrics. #1: Calculate Conversions [...]

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How to Maximize Your Facebook Reach

Is declining reach impacting your Facebook marketing ROI? Looking to improve your Facebook exposure? Organic reach has become harder to achieve on Facebook and marketers are turning to creative ways to get their messages seen. In this article, you’ll discover how to help your Facebook posts go further. About Facebook Organic Reach I will say, [...]

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Facebook Tests Video Insights for Profiles: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Testing Video Insights for Personal Profiles: This week, Social Media Examiner staff noted that Facebook appears to [...]

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Animated Visuals: How to Bring Still Images to Life

Do you use visuals on your blog and social media? Have you considered animating them? To explore how to use animated visuals in your content, I interview Donna Moritz. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business [...]

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How to Optimize Pinterest Content for Search

Wondering how to find the right keywords to rank in Pinterest search? Have you considered using Google’s Keyword Planner? Identifying valuable long-tail keyword phrases will help you optimize your profile and pins for search. In this article, you’ll discover how to use Google’s Keyword Planner to research keywords and boost the visibility of your Pinterest [...]

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3 Ways to Create a Video Studio on Any Budget

Interested in delivering quality video content to your audience? Wondering what equipment you need? You don’t need to spend a lot on high-end camera gear and equipment for your studio to create top-notch social media videos. In this article, you’ll discover how to set up a video studio without breaking the bank. #1: Choose the [...]

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Chatbots and Social Media: New Research

Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, you’ll discover new research that shares consumer reactions to chatbots and the issues businesses should address before integrating chatbots. #1: Millennials Are the Biggest Group of Early Chatbot Adopters According to a recent study [...]

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How to Use Facebook Messenger Day for Marketing

Want a new way to create time-sensitive short video stories? Have you heard of Facebook Messenger Day? Now, marketers can use Messenger to deliver disappearing short-form video stories and images to a specific group of people. In this article, you’ll discover how to create and deliver marketing messages via Facebook Messenger Day. What Is Facebook [...]

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Facebook Messenger Day Rolls Out Globally: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Globally Launches Messenger Day: Facebook launched Messenger Day, a new way to share photos and videos “as [...]

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How to Use Facebook to Market Your Products

Do you have products to sell? Have you tried using Facebook ads to promote your products? To find out how to market products via Facebook, I interview Steve Chou. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]

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5 Ways to Add Variety to Your YouTube Channel

Want to add more video to your YouTube channel? Wondering how to develop a content plan for YouTube? Adding the right variety of video to your YouTube channel is ideal for driving conversions and engagement. In this article, you’ll discover five types of YouTube video to add to your business channel. #1: Create a Featured Video [...]

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How to Use Video on LinkedIn

Do you use LinkedIn for business? Want to incorporate video into your LinkedIn marketing? Video on LinkedIn can help you establish your expertise, showcase your products and services, and build credibility for your business. In this article, you’ll discover three ways to enhance your LinkedIn presence with video. Why Use Video on LinkedIn? From Facebook [...]

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5 Ways to Use Facebook Messenger Bots for Your Business

Do your customers message you with questions, comments, or complaints on Facebook? Want to automate the most common customer interactions? Customers expect lightning-fast responses from businesses on Facebook. Chatbots can help you deliver the right answer the moment a customer asks. In this article, you’ll discover five types of Facebook Messenger bots your business can [...]

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How to Use Instagram Multiple Image Posts

Want to create dynamic Instagram posts? Wondering how to combine multiple images and videos into one post on Instagram? Combining a series of images with video in an Instagram post lets you deliver a more complete marketing message. In this article, you’ll discover how to add up to 10 photos and videos to a single [...]

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Facebook Reactions Improve Post Rank: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Algorithm Ranks Reactions Higher Than Likes: Facebook announced that reactions “will [now] affect post ranking slightly more [...]

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Thought Leadership: How to Become Known to People Who Matter

Do you want to be recognized as an expert in your field? Wondering how to make a name for yourself? To explore how to become known, I interview Mark Schaefer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers [...]

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3 Timesaving Tools for Social Media Marketers

Do you need to free up time in your schedule for audience engagement? Looking for tools to simplify repetitive social media activities? Using specialized tools to streamline time-consuming social media tasks will increase your efficiency, freeing up your schedule so you can engage with your most loyal and interesting fans. In this article, you’ll discover [...]

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How to Add Video to Your Social Media Marketing

Want to add video to your social media marketing mix? Wondering how to get started? Understanding what types of video work best on each social network will help you create a well-organized video strategy. In this article, you’ll discover four tips for adding video to your social media marketing. #1: Produce the Right Video for [...]

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