Creating Advanced Facebook Custom Audiences Using Google Tag Manager

Are you looking for advanced ways to build Facebook audiences for retargeting? Do you know you can combine Google Tag Manager with Facebook Pixel Events? To explore the value of using these tools together, I interview Chris Mercer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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- Your Guide to the Social Media Jungle

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4 LinkedIn Mini Case Studies

Are you looking for new ways to make LinkedIn work for your business? Wondering what other businesses are doing with LinkedIn? In this article, you’ll discover how four different companies sustain a successful LinkedIn presence and find tips for building a presence to engage your own audience. #1: Focus on Employee Experiences and Job Opportunities [...]

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- Your Guide to the Social Media Jungle

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How to Easily Edit Video: A Simple Guide

Want to start editing your own videos but aren’t sure how? Looking for a powerful tool to keep video production costs down? Whether you’re publishing video to your vlog, blog, or social media, editing your footage helps you present a consistent experience to your viewers. In this article, you’ll discover how to edit your video [...]

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How to Optimize Your Facebook Page for Product Sales

Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales. #1: Choose the Right Facebook Page Type and Category Every business is different, and how you optimize your Facebook page for sales [...]

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Instagram Live Replays, Periscope Super Hearts, Snap Map, and Pinterest Lens Camera Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Instagram live replays with Jeff Sieh, Periscope super hearts with Luria [...]

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Live Video Strategy: How to Create a Show That Engages

Interested in broadcasting live video? Have you considered starting a live video show? To explore how to create a successful live video show, I interview Luria Petrucci. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works [...]

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3 Ways to Easily Caption Social Media Video

Worried that most people view your social media video with the sound off? Looking for quick and efficient ways to produce captioned video? In this article, you’ll discover three ways to automatically caption social media video. #1: Use Live Titles to Caption Apple Clips Need a quicker way to do captions for a video? Apple [...]

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Facebook Ads and Metrics: New Research for Marketers

Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of ads on the platform. #1: Facebook Advertising Spend [...]

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11 Effective Ways to Use Facebook Ads

Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. #1: Remarket to Potential Customers Who Abandon Carts This Bluehost ad gets Facebook advertising right [...]

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How to Add a Link to Your Instagram Stories

Do you want to drive more Instagram traffic to your website? Wondering how to create swipeable Instagram Stories links? In this article, you’ll discover how to add links to your Instagram stories and find ways to incorporate story links into your Instagram marketing. Who Has Access to Adding Links in Instagram Stories? Like many marketing [...]

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Snapchat Marketing Features, Facebook Video Covers, and Twitter Changes

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Snapchat marketing features, Facebook page video covers, Twitter changes, and other breaking social [...]

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Social Customer Care: Apps and Processes for Success

How does your business respond to customer concerns and inquiries? Do you have a social customer care plan in place? To explore how to improve customer care for your business, I interview Dan Gingiss. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed [...]

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How to Build a Successful Social Media Marketing Plan

Do you wish you had a better plan for your social media marketing initiatives? Looking for tips to help you succeed? In this article, you’ll discover how to choose, pursue, and track your progress for four important social media marketing goals. How to Identify the Right Goals for Your Business What works for one business [...]

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How to Repurpose Content for Your Blog and Beyond: A Plan for Creators

Do you struggle with publishing to your marketing channels on a regular basis? Looking for a way to streamline the process? In this article, you’ll discover how to use one content idea to produce video, audio, and blog posts that build a loyal and engaged fan base. Why Maintain a Blog, Podcast, and Video Channel? [...]

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How to Engage Millennials on Facebook and Instagram

Are you trying to reach the 18- to 34-year-old part of your customer base? Are Facebook and Instagram two of your main social platforms? In this article, you’ll discover which Facebook and Instagram features will help you reach and engage with Millennials on social media. Understand Millennial Preferences To connect with your Millennial audience more [...]

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Instagram Location Stories and Hashtag Stories: What Marketers Need to Know

Want to get your Instagram stories seen by more people? Wondering how location tags and hashtags can improve your performance? These Instagram features allow you to add clickable hashtags and location stickers to your stories. In this article, you’ll discover how to add clickable location stickers and hashtags to your Instagram stories. Why Location Stickers Are [...]

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Facebook Live Audio, Apple Announcements, and Facebook Photo Album Updates

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Facebook Live Audio with Joel Comm, Apple announcements with Jeff Sieh, [...]

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Facebook Video Retargeting for Live Video and Beyond

Do you post videos on Facebook? Have you tried retargeting your live and uploaded videos? To explore techniques for retargeting your videos, I interview Amanda Bond. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]

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How to Build a Social Media Marketing Funnel for Bloggers

Are you using your blog for business? Wondering how to combine blog posts with social media content to move people through the sales cycle? In this article, you’ll discover how to use blog posts to create social media content at every stage of your marketing funnel. #1: Define Your Marketing Goal Creating a social media [...]

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How to Protect Your Blog Content From Copyright Infringement

Want to protect your blog content from being stolen? Wondering how to respond when your blog content is scraped? As a blogger, you put hours into creating original content. Having it stolen can be frustrating and upsetting. In this article, you’ll discover four steps to legally safeguard your blog content from copyright infringement, including what [...]

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3 Ways to Add Facebook Live to Your Marketing Strategy

Want to use Facebook Live for more exposure? Looking for ideas to help you broadcast more often? In this article, you’ll discover three creative ways to use Facebook Live. #1: Join Forces With an Influencer in Your Field Co-marketing is one of a marketer’s strongest tools. By teaming up with another company or influencer, you [...]

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How to Manage Instagram via the Facebook Inbox

Ever wish you could manage your Instagram and Facebook comments and messages in one place? Have you heard of the Facebook Inbox? Facebook’s Inbox allows you to manage Instagram, Facebook, and Messenger comments and messages in a single location. In this article, you’ll discover how to use the Facebook Inbox to manage your Instagram account. [...]

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Instagram Messenger Ads, New Snapchat Geofilters, and Coming Facebook Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram’s new click to Messenger ads, new Snapchat geofilters with Carlos Gil, new features coming [...]

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Influencer Marketing: How to Scale Your Social Media Exposure

Wondering how to increase your business’s reach on social media? Have you considered partnering with an influencer? To explore how to develop business relationships with influencers, I interview Neal Schaffer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers [...]

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How to Engage Prospects on LinkedIn: A 5-Step Plan for Better Leads

Wondering how to effectively engage your LinkedIn prospects? Interested in tips for nurturing prospects on LinkedIn? LinkedIn offers unique opportunities to move people from leads to customers. In this article, you’ll discover a five-step plan for turning cold LinkedIn prospects into warm leads. #1: Start With a LinkedIn Summary That Conveys Your Value Before you can [...]

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