Monday, 31 July 2017

How to Set Up Facebook Messenger Ads

Do you want to reach more customers and prospects using Facebook Messenger? Have you tried Messenger ads? Messenger ads display inside the Messenger app on the home tab, increasing the likelihood people will interact with your business. In this article, you’ll discover how to set up a Messenger ad. What Are Messenger Home Ads? Unlike [...]

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- Your Guide to the Social Media Jungle



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Saturday, 29 July 2017

Facebook Growth, Amazon Spark, and LinkedIn Web Demographics

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook’s latest growth with Mari Smith; Amazon’s social network, Spark, with Jeff Sieh; LinkedIn’s [...]

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- Your Guide to the Social Media Jungle



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Friday, 28 July 2017

Search to Social Ads: How to Use Google With Facebook to Build Niche Audiences

Does your business serve a specialized customer base? Wondering how to reach specific niche audiences with Facebook ads? To explore a strategy for retargeting specialized audiences using Google ads in combination with Facebook ads, I interview Shane Sams. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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- Your Guide to the Social Media Jungle



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Thursday, 27 July 2017

How to Ensure Your Facebook Page Complies With Facebook Terms

Do you have a Facebook page for your business? Want to be sure your page isn’t disabled (or worse, shut down) for noncompliance with Facebook’s Terms? In this article, you’ll discover four tips to keep your Facebook page in line with Facebook’s Terms. #1: Name Your Page Accurately Setting up a new Facebook page can [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 26 July 2017

How to Track Dark Social Traffic in Google Analytics

Are links to your content shared via private messages on social media? Wondering how to identify and measure that traffic? Dark social traffic comes from sources such as Facebook Messenger, Twitter DMs, and even email. Being able to accurately trace this traffic will give you a more complete picture of how your content is performing. [...]

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- Your Guide to the Social Media Jungle



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Tuesday, 25 July 2017

How to Create a Snapchat Geofilter on Your Phone

Want to design Snapchat geofilters on the go? Have you seen the Snapchat in-app geofilter creation tool? In this article, you’ll discover how to easily create and purchase custom Snapchat geofilters from within the mobile app. #1: Design Your Snapchat On-Demand Geofilter To get started creating your geofilter, open the Snapchat app. From the camera [...]

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- Your Guide to the Social Media Jungle



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Monday, 24 July 2017

How to Submit a DMCA Takedown Notice

Do people copy your content and post it on their site without permission? Did you know the Digital Millennium Copyright Act (DMCA) can help? In this article, you’ll discover how to file a DMCA takedown notice to protect your content from plagiarists and content scrapers. What Is the DMCA and How Does It Protect Bloggers [...]

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- Your Guide to the Social Media Jungle



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Friday, 21 July 2017

Messenger Chatbots: How to Get Started

Wondering if Messenger chatbots are right for your business? Want to know how to build your own chatbot? To explore why and how to create Facebook Messenger chatbots, I interview Ben Beck. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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- Your Guide to the Social Media Jungle



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Thursday, 20 July 2017

How to Create a Facebook Live Show

Want to broadcast a regular live show on Facebook with a co-host? Wondering how to plan all of the logistics for your show? In this article, you’ll discover how to launch a successful Facebook Live show, with or without a co-host. #1: Define the Key Objective, Measurement Tactics, and Success Benchmarks Before you get swept [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 19 July 2017

Instagram Live Replays: What Marketers Need to Know

Are you using live video on Instagram? Wondering how to save Instagram live videos so followers can replay them later? In this article, you’ll discover how to get an extra 24 hours of view time for your live videos with Instagram Live video replays. Who Has Access to Instagram Live Video Replays The great news [...]

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- Your Guide to the Social Media Jungle



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Tuesday, 18 July 2017

3 Ways to Generate Leads Using YouTube

Want to generate more leads and conversions with YouTube? Looking for organic tactics to help boost the performance of your existing video content? In this article, you’ll discover three effective ways to turn YouTube viewers into leads. #1: Drive Website Traffic With YouTube Cards YouTube cards are a marketer’s dream come true because they let [...]

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Monday, 17 July 2017

How to Use Facebook Messenger for Social Customer Service

Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you’ll discover how to use Facebook Messenger as a valuable social customer care tool. Why Messenger for the Front Lines of Customer Care? According to USA Today, Facebook views Messenger for Business as a venue for “conversational commerce.” [...]

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- Your Guide to the Social Media Jungle



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Saturday, 15 July 2017

New Instagram and Messenger Ad Features, and LinkedIn Native Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Instagram and Messenger ad options with Amanda Bond, new LinkedIn features with Viveka [...]

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Friday, 14 July 2017

Video Authenticity: How to Perform On-Camera

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? To explore how to improve your on-camera performance, I interview David H. Lawrence XVII. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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- Your Guide to the Social Media Jungle



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Thursday, 13 July 2017

How to Create a Social Media Policy for Your Employees

Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation. In this article, you’ll discover three tips for creating a social media policy for [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 12 July 2017

How Consumers Respond to Brands on Social Media: New Research

Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. #1: Brand [...]

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- Your Guide to the Social Media Jungle



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Tuesday, 11 July 2017

How to Improve Your Facebook Videos With Facebook Video Insights

Want to increase engagement, longevity, and exposure of your Facebook videos? Have you explored the data in your Facebook Video Insights? Whether you’re streaming live or recording videos, Facebook provides insights that can help you refine your future videos. In this article, you’ll discover three ways to evaluate and improve your Facebook video performance. Access [...]

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- Your Guide to the Social Media Jungle



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Monday, 10 July 2017

How to Do a Facebook Live Split-Screen Interview

Want to interview guests on your Facebook Live show? Looking for a tool that lets you bring a remote guest into your Facebook Live video? In this article, you’ll discover how to broadcast a Facebook Live interview with a split screen. Why Create a Facebook Live Interview Show? When your video is live, you can [...]

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Saturday, 8 July 2017

Snapchat Links and Instagram Stories Video Replies

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Snapchat links with Carlos Gil, Instagram Stories video replies with Jeff Sieh, and more [...]

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Friday, 7 July 2017

Facebook Ads: Creative Ways to Attract Prospects and Customers

Do you advertise on Facebook? Are your ads converting? To explore how to better use Facebook ads to reach leads and customers, I interview Zach Spuckler. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover [...]

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Thursday, 6 July 2017

How to Run a Sponsored Instagram Contest

Do you want more exposure for your Instagram contests? Have you thought about partnering with a sponsor? In this article, you’ll discover how to find and work with a sponsor for your Instagram contest. Why Have a Sponsor for Your Instagram Contest? Sponsors for Instagram contests can take a number of different forms. For example, [...]

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- Your Guide to the Social Media Jungle



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Wednesday, 5 July 2017

How to Optimize Your Facebook Dark Posts

Want to publish the best possible Facebook posts to your page? Looking for a way to evaluate which versions of your posts perform best? Facebook dark posts allow you to run and test content without posting that content to your page’s timeline. In this article, you’ll discover how to use dark post ads to optimize [...]

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- Your Guide to the Social Media Jungle



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Tuesday, 4 July 2017

How to Repurpose Videos Into Many Forms of Valuable Content

Want to create a wide range of content without a lot of effort? Is it easier for you to create videos than the written word? In this article, you’ll discover how to use video to produce up to eight different types of content for your business. #1: Plan Your Video Campaign Style and Outline an [...]

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- Your Guide to the Social Media Jungle



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Monday, 3 July 2017

How to Create Instagram Stories Ads for Traffic and Conversions

Do you use Instagram stories? Looking for ways to increase your conversions? Instagram Stories ads have expanded to include four objectives that let marketers drive specific goal-oriented conversions. In this article, you’ll discover how to use Instagram Stories ads to improve your marketing results. What Are Instagram Stories Ad Objectives? Instagram story ads play between [...]

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- Your Guide to the Social Media Jungle



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Saturday, 1 July 2017

Facebook Groups Updates, New YouTube Features, and the Facebook Video Creator App

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Facebook Groups changes, new YouTube features with Steve Dotto, Facebook’s new app for video [...]

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- Your Guide to the Social Media Jungle



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