Do you use Twitter ads? Looking for tools to improve Twitter ad targeting? In this article, you’ll discover four tools to help you research and build better-targeted Twitter ad campaigns. #1: Run Keyword Searches to Export New Prospect Lists Followerwonk is a service from the SEO masterminds at Moz. This helpful analytics tool can save [...]
This post How to Use 4 Twitter Analytics Tools to Improve Twitter Ad Performance first appeared on Social Media Examiner.
Need a better way to manage your social media marketing activities? Looking for a tool to show you performance metrics from multiple accounts in one place? In this article, you’ll discover how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels. Why Use a Social [...]
This post How to Manage and Analyze Your Social Media Marketing in 1 Dashboard first appeared on Social Media Examiner.
Need to increase the effectiveness of your Facebook ads? Want to target better-quality audiences with your ads? In this article, you’ll discover how to reach a highly targeted lookalike audience of your best customers using Facebook custom audiences and lifetime value. #1: Prepare Your Current Customer Data for Optimal Match Rate in Facebook The first [...]
This post How to Use Customer Lifetime Value to Clone a Facebook Audience first appeared on Social Media Examiner.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Facebook ad improvements and changes with Amanda Bond, Facebook and Instagram data and [...]
This post Facebook and Instagram Data and Privacy Updates first appeared on Social Media Examiner.
Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? To explore strategic ways to combine content and Facebook ads, I interview Keith Krance. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]
This post How to Combine Facebook Ads and Content for Better Results first appeared on Social Media Examiner.
Wondering why chatbots are gaining popularity? Interested in how savvy businesses are using bots to improve communications with their customers? In this article, you’ll discover insights from research that show how bots are evolving and affecting customer service experiences across many industries. #1: Bot Technology Is Changing How Businesses Communicate Many companies in a variety [...]
This post Chat and Messenger Bots: New Research for Marketers first appeared on Social Media Examiner.
Do you market a local business on Facebook? Have you heard about the Facebook Local app? In this article, you’ll discover how to use Facebook Local to create events that drive in-store foot traffic. What Is the Facebook Local App? Facebook Local (iOS and Android) was previously the stand-alone Events app before Facebook rebranded it [...]
This post How to Create a Facebook Local Event for Your Business first appeared on Social Media Examiner.
Want more ways to make your Instagram stories stand out? Have you explored the font tools in Instagram’s Type Mode? In this article, you’ll discover how to use Instagram’s Type Mode to edit the colors, backgrounds, and alignment of text in your stories. #1: Explore All 5 Font Styles In addition to the existing standard [...]
This post How to Use Instagram Type Mode in Instagram Stories first appeared on Social Media Examiner.
Do you advertise on Facebook? Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)? In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns. #1: Create Your Campaign The option to choose whether you get charged by link click (cost per click, or CPC) or [...]
This post How to Optimize Facebook Ad Bidding: Clicks or Impressions? first appeared on Social Media Examiner.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s New subscription service for creators and pausing Messenger chatbots with Luria Petrucci, Facebook privacy updates, and [...]
This post Facebook New Subscription Service for Creators and Pausing Messenger Chatbots first appeared on Social Media Examiner.
Do you want more clients? Wondering if LinkedIn can help you acquire more business? To explore how to use LinkedIn to find leads and turn them into customers, I interview John Nemo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]
This post LinkedIn Prospecting: How to Find and Connect With Future Customers first appeared on Social Media Examiner.
Is Facebook part of your marketing plan? Wondering if Facebook ads are still worthwhile? In this article, you’ll discover stats from recent Facebook advertising research. You’ll also find insights to help you make more informed choices for your advertising campaigns. #1: Facebook Revenue & Growth Statistics No one wants to invest in a platform that’s [...]
This post New Facebook Advertising Research for Marketers first appeared on Social Media Examiner.
Want a new way to deliver content to customers and prospects? Wondering how Amazon’s Echo or Echo Dot can help? In this article, you’ll discover how to set up an Amazon Alexa flash briefing to regularly deliver product updates, event information, and expert tips to an engaged audience. What Is a Flash Briefing? The Amazon [...]
This post How to Set Up an Alexa Flash Briefing: A Guide for Marketers first appeared on Social Media Examiner.
Wondering how to create a buyer persona? Looking for free tools to help you? Facebook offers several useful tools that allow businesses to conduct detailed audience research. In this article, you’ll discover how to use Facebook Insights to quickly and easily create a buyer persona for free. What Is a Buyer Persona? If you were [...]
This post How to Develop Buyer Personas Using Facebook Insights first appeared on Social Media Examiner.
Do you sell products or services on Facebook? Wondering how to test your targeting and messaging? In this article, you’ll learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready to buy. #1: Use Video Ads to Analyze Audience Interest Level Finding your ideal [...]
This post How to Use Facebook Ads for Market Research first appeared on .
- Your Guide to the Social Media Jungle
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube updates with Owen Video, Instagram adding hashtags and profile links with Jenn Herman, LinkedIn creative video [...]
This post Instagram Adds Hashtag and Profile Links in Bio first appeared on .
- Your Guide to the Social Media Jungle
Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? To explore how to get started creating Facebook Messenger bots, I interview Dana Tran. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to [...]
This post How to Get Started With Messenger Bots first appeared on .
- Your Guide to the Social Media Jungle
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=JY4_n5diAjI Watch The Journey: Episode 22 Episode 22 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
This post The Big Event: The Journey, Episode 22 first appeared on .
- Your Guide to the Social Media Jungle
Does your business host live events? Would you like to turn event attendees into ambassadors? Facebook, Instagram, and Snapchat all allow you to create event-specific indicators that attendees can apply to their profile and messaging on social media. In this article, you’ll learn how to create an event frame, geotag, and event filter for your [...]
This post How to Create a Facebook Event Frame, Instagram Event Geotag, and Snapchat Event Filter first appeared on .
- Your Guide to the Social Media Jungle
Are you using Facebook Messenger bots in your marketing? Wondering how scoring leads can help you deliver more effective messaging to your subscribers? In this article, you’ll learn how to add an automatic lead score system to your Facebook Messenger bot. What Is a Lead Score? Messenger bots are a great tool to capture new [...]
This post How to Use a Facebook Messenger Bot for Lead Scoring Prospects first appeared on .
- Your Guide to the Social Media Jungle
Do your prospects and customers prefer WhatsApp to Messenger? Wondering how to create a Facebook ad that integrates with WhatsApp Business? In this article, you’ll discover how to set up a WhatsApp Business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click. Why Combine [...]
This post How to Create a Facebook Ad That Works With WhatsApp Business first appeared on .
- Your Guide to the Social Media Jungle
Are you using Instagram Stories in your marketing? Wondering where to find metrics and key performance indicators (KPIs) for Instagram Stories? In this article, you’ll discover how to use Instagram Insights for Stories. Why Track KPIs on Instagram Stories? Stories have become an integral part of the Instagram experience. In fact, out of 800 million [...]
This post How to Analyze Instagram Stories With Instagram Insights first appeared on .
- Your Guide to the Social Media Jungle
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Twitter expanding verification and other breaking social media marketing news of the week! [...]
This post Twitter Expanding Verification first appeared on .
- Your Guide to the Social Media Jungle
Do you want more conversions from your Facebook ads? Wondering how funnels can help? To explore how you can build Facebook ad funnels that improve conversions, I interview Susan Wenograd. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, [...]
This post How to Build a Facebook Ad Funnel first appeared on .
- Your Guide to the Social Media Jungle
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=1A6Rfq0ex9Y Watch The Journey: Episode 21 Episode 21 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
This post Training Day: The Journey, Episode 21 first appeared on .
- Your Guide to the Social Media Jungle
Want to replicate the success of your best-performing blog content? Wondering how to review and rate content for quality and value? In this article, you’ll learn how to develop and use a content scorecard to ensure the content you publish consistently meets your quality standards. Why a Content Scorecard? Although you have myriad options to [...]
This post How to Use a Content Scorecard to Publish Better Blog Posts first appeared on .
- Your Guide to the Social Media Jungle
Want to optimize your LinkedIn profile for visibility? Wondering which sections of your profile are most important? In this article, you’ll discover how to use your LinkedIn profile to make a strong first impression with prospects and connections. #1: Complete Profile Basics Your LinkedIn profile is the cornerstone of your professional brand online. Yet many [...]
This post How to Optimize Your LinkedIn Profile for Better Visibility first appeared on .
- Your Guide to the Social Media Jungle
Do you want to sell your Shopify products and services on Facebook? Looking for tips to help? In this article, you’ll find four tips to integrate a Shopify store with your Facebook (and Instagram) marketing. Why Integrate Your Shopify Store With Facebook? As with any type of integration, connecting your Shopify store with your social [...]
This post How to Integrate Shopify With Facebook first appeared on .
- Your Guide to the Social Media Jungle
Do you stream Facebook Live video on your mobile device? Wondering how to add a branded image to your live stream? In this article, you’ll discover how to easily add a logo and call to action to your mobile Facebook Live broadcasts. What Are the Benefits of Branded Live Video? Facebook Live is a great [...]
This post How to Brand Your Mobile Facebook Live Streams first appeared on .
- Your Guide to the Social Media Jungle
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new YouTube live tools and features with Amy Landino, new Facebook Messenger features, and other breaking [...]
This post YouTube Adds New Live-Streaming Tools and Features first appeared on .
- Your Guide to the Social Media Jungle
Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? To explore how to build and use a personal brand, I interview Chris Ducker. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, [...]
This post Personal Branding: How to Create and Market Yourself first appeared on .
- Your Guide to the Social Media Jungle
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=PX05lIIM-D4 Watch The Journey: Episode 20 Episode 20 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
This post The Final Ascent: The Journey, Episode 20 first appeared on .
- Your Guide to the Social Media Jungle
Want to increase your YouTube subscribers? Wondering how to retarget YouTube video viewers with YouTube ads? In this article, you’ll discover how to create a YouTube remarketing campaign with Google AdWords. #1: Create Video Ads That Highlight Your Channel’s Content and Drive Subscriptions To reel viewers in with your remarketing video ads, your videos need [...]
This post How to Remarket to People Who Watch Your YouTube Videos first appeared on .
- Your Guide to the Social Media Jungle
Worried that Facebook’s latest news feed changes will impact your video reach? Looking for tips to create videos that generate meaningful comments? In this article, you’ll discover how to create Facebook videos that generate the mindful interactions your posts need to stay visible in the news feed. How News Feed Changes Affect Video Visibility For [...]
This post How to Create Facebook Videos That Foster Meaningful Engagement first appeared on .
- Your Guide to the Social Media Jungle
Want to use more animated visuals in your marketing? Looking for affordable tools to create your own animated graphics? In this article, you’ll find three tools that create animated motion graphics for social media ads and posts. #1: Turn Images Into Animated GIFs With GIFMaker.me GIFMaker.me is an excellent free tool that lets you turn [...]
This post 3 Easy-to-Use Motion Graphics Tools for Marketers first appeared on .
- Your Guide to the Social Media Jungle
Do you use live video to sell products or services? Wondering how to grow an audience that will show up for your launch? In this article, you’ll discover seven live video tactics that will create a warm and engaged audience for your next launch. How Live Video Helps You Build Your Audience For these live [...]
This post How to Use Live Video in a Product Launch: 7 Ways first appeared on .
- Your Guide to the Social Media Jungle
Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? To explore how you can use the latest Stories features, I interview Sue B. Zimmerman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]
This post Instagram Stories: How Businesses Can Make the Most of Stories first appeared on .
- Your Guide to the Social Media Jungle
Do you want a specific audience to see your YouTube content? Wondering how Google AdWords targeting can help? In this article, you’ll discover five ways Google AdWords targeting can improve delivery of your YouTube video ads. #1: Use Placement Targeting to Reach Other Channels’ Viewers A Google AdWords video ad campaign with placement targeting allows [...]
This post How to Use Google AdWords to Promote YouTube Videos first appeared on .
- Your Guide to the Social Media Jungle
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=-GvAnICXe_I Watch The Journey: Episode 19 Episode 19 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
This post Repurposing What Works: The Journey, Episode 19 first appeared on .
- Your Guide to the Social Media Jungle
Do you create visual images with your smartphone or tablet? Looking for tools to brand your images and video on the go? In this article, you’ll discover 14 mobile apps to help you make branded social media visuals. #1: Pick Up Brand Colors Whether you’re creating an Instagram story or using a design app, the [...]
This post 14 Mobile Apps to Create Branded Visuals first appeared on .
- Your Guide to the Social Media Jungle
Is your business on Snapchat? Looking for more robust analytics data on your snaps and stories? In this article, you’ll discover how to navigate and use Snapchat Insights to learn more about your Snapchat marketing activities. Access Insights From the Home Screen Until now, Snapchat has limited its user-facing analytics to only views and screenshots, [...]
This post How to Use Snapchat Insights first appeared on .
- Your Guide to the Social Media Jungle
Do you save content and ads on Facebook? Wondering how to organize the Facebook posts and ads you’ve saved? In this article, you’ll learn how to use Facebook Collections to curate and organize saved content for easy access and sharing. Why Use Facebook Collections? Facebook lets you save content (posts, events, pages, and photos) directly [...]
This post How to Use Facebook Collections to Manage Curated Content first appeared on .
- Your Guide to the Social Media Jungle
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Twitter cracking down on bots and automation with Madalyn Sklar, Instagram DM replay changes, and other breaking [...]
This post Twitter Cracks Down on Bots and Automation first appeared on .
- Your Guide to the Social Media Jungle
Wondering how to increase your reach on Twitter? Want tips for building your audience and boosting engagement? To explore the Twitter algorithm and creative ways to interact with others on Twitter, I interview Andrew Pickering and Peter Gartland. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]
This post Twitter Engagement: How to Connect With People on Twitter first appeared on .
- Your Guide to the Social Media Jungle
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=-qk9lJq6MXA Watch The Journey: Episode 18 Episode 18 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
This post Leveraging Breaking News: The Journey, Episode 18 first appeared on .
- Your Guide to the Social Media Jungle
