Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover how to use your Facebook cover image to generate clicks that convert into leads. Why Use Your Facebook Cover Photo in a Lead Capture Campaign? One frustration for businesses on Facebook [...]
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- Your Guide to the Social Media Jungle
Need more qualified leads from Facebook? Have you used Facebook lead ads? With the arrival of Facebook Zero, pages will effectively see little or no organic reach without some form of ad budget. The money you spend needs to show a return. In this article, you’ll discover how to use Facebook lead ads to collect [...]
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- Your Guide to the Social Media Jungle
Want more sales from your Facebook ads? Wondering which type of Facebook custom audience works best at each stage of the customer journey? In this article, you’ll discover how to pair Facebook custom audiences with different types of prospects to create an effective Facebook marketing funnel. Structure Your Facebook Campaigns for Maximum Return When you [...]
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- Your Guide to the Social Media Jungle
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore we explore YouTube monetization and partnership changes with Steve Dotto, Instagram Stories updates with Jeff Sieh, and [...]
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- Your Guide to the Social Media Jungle
Want to use video to help more people know, like, and trust you? Wondering how to create episodic video content that keeps people watching? To explore how and why we produce a weekly video documentary, I pull back the curtain on our show, The Journey. More About This Show The Social Media Marketing podcast is [...]
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- Your Guide to the Social Media Jungle
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=NZ6WgPz5u5Y Watch The Journey: Episode 14 Episode 14 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
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- Your Guide to the Social Media Jungle
Wondering how live video can help you make money? Looking for ways to increase the return on your investment in live video? In this article, you’ll discover six ways to develop leads and boost sales using live video. #1: Generate Leads via Teasers and Prompts The popularity of live video makes it a great way [...]
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- Your Guide to the Social Media Jungle
Wondering how to market with video without being in front of the camera? Have you thought about creating video from product and brand images you already have? In this article, you’ll find two affordable ways to create engaging videos for your business by repurposing visual assets you have on hand. #1: Customize a Storyboard Video [...]
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- Your Guide to the Social Media Jungle
Want to learn more about your website visitors? Have you heard of Facebook Analytics? In this article, you’ll discover how to install and use Facebook Analytics to reveal data about the Facebook users who visit your website. #1: Create a Facebook Pixel for Your Website If you haven’t already installed the Facebook pixel on your [...]
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- Your Guide to the Social Media Jungle
Are you concerned about the impact of Facebook’s recent announcement on changes to the news feed? Wondering how these news feed changes will affect your marketing? In this article, you’ll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed. [...]
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- Your Guide to the Social Media Jungle
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week! [...]
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- Your Guide to the Social Media Jungle
Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? To explore how to get more views for your videos on YouTube, I interview Sean Cannell. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media [...]
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- Your Guide to the Social Media Jungle
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=aDhCtbRB1jE Watch The Journey: Episode 13 Episode 13 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
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- Your Guide to the Social Media Jungle
Need your blog posts to generate more leads? Looking for tips to turn more readers into loyal email subscribers? In this article, you’ll learn how to combine blog posts and content upgrades into a package that generates warm leads. #1: Review Multiple Platforms to Find Popular Topics To convert more customers through blogging, you need [...]
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- Your Guide to the Social Media Jungle
Wondering how to create Instagram videos that will resonate with your audience? Looking for inspiration? In this article, you’ll discover seven ways to use Instagram video to enhance your stories and timeline with engaging content. #1: Integrate Instagram Stories Video An estimated 250+ million active users view Instagram Stories every day. Because Stories content has [...]
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- Your Guide to the Social Media Jungle
Do you want more value from your Instagram stories? Interested in repurposing stories content on your Instagram profile? Instagram’s Highlights feature lets you combine multiple Instagram stories into long-term content your audience can discover at their convenience. In this article, you’ll discover how to create Instagram stories highlight albums for your business. #1: Create an [...]
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- Your Guide to the Social Media Jungle
Do you split test your Facebook ads? Looking for a more effective way to test Facebook ad variations? The Facebook Dynamic Creative ad feature automatically tests multiple variations of a single ad. In this article, you’ll discover how to use Facebook’s Dynamic Creative feature to reveal the optimal ad for your audience. What Is Facebook’s [...]
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- Your Guide to the Social Media Jungle
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook organic reach update for pages, Instagram Live sharing in Direct Messages, and Facebook shutting down their [...]
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- Your Guide to the Social Media Jungle
Do you use Facebook video ads? Want them to be more effective? To explore how to use Facebook video ads to sell in a very creative way, I interview Tommie Powers. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]
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- Your Guide to the Social Media Jungle
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=94FdZHD_Ncg Watch The Journey: Episode 12 Episode 12 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
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- Your Guide to the Social Media Jungle
Are you interested in learning where video, blogging, and podcasting are heading in 2018? To find out what to watch for in the coming year, we reached out to expert creators and influencers to get their thoughts. #1: Creators Monetize With Cryptocurrencies Due to the low fees on many cryptocurrencies, they will become the transaction [...]
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- Your Guide to the Social Media Jungle
Want to increase the effectiveness of your Facebook ads? Looking for ways to get more out of your ad budget? In this article, you’ll discover seven tips to take the performance of your next Facebook ad campaign to a higher level. #1: Build a Sales Funnel The main difference between Google ads and Facebook ads [...]
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- Your Guide to the Social Media Jungle
Want to create a Facebook group for your business? Wondering how to connect your Facebook page and Facebook group? In this article, you’ll discover how to create Facebook groups for pages. #1: Create a Facebook Group With Your Page If you’re interested in starting a Facebook group and want to manage it with and post [...]
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- Your Guide to the Social Media Jungle
Wondering how to easily create Instagram ads? In this article, you’ll discover three easy ways to create Instagram ads. #1: Promote an Instagram Post With the Instagram App If you have an Instagram business account, you can create promotions with the Instagram app to boost the visibility of a post on your profile. Choose a [...]
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- Your Guide to the Social Media Jungle
Wondering what advantages Twitter offers social media marketers? Looking for tips on interacting with customers? To explore the opportunities marketers have on Twitter, I interview Mark Schaefer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, business owners, and [...]
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- Your Guide to the Social Media Jungle
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=rjZgNQyY2Zo Watch The Journey: Episode 11 Episode 11 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
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- Your Guide to the Social Media Jungle
Want to produce algorithm-friendly YouTube content? Wondering how to attract viewers and keep them watching? In this article, you’ll find 15 tips and tactics for optimizing your YouTube video content at every stage of the video production process. #1: Commit to Posting to YouTube Multiple Times Per Week Recent reports have shown that YouTube channels [...]
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- Your Guide to the Social Media Jungle
Do you want to increase visibility for your business on Instagram? Have you thought about getting your employees involved? In this article, you’ll discover how your employees can use their Instagram profiles to boost your business’s Instagram marketing efforts. #1: Encourage Your Employees to Use Instagram Your first task is to encourage everyone in your [...]
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- Your Guide to the Social Media Jungle
Wondering how to improve the visual and written content you produce? Looking for a list of tools to help? In this article, you’ll discover 18 helpful apps from the Social Media Marketing Podcast’s Discovery of the Week. #1: Character Count Online CharacterCountOnline.com helps you edit text to fit a social media platform’s character limit. Whether [...]
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- Your Guide to the Social Media Jungle
Are you wondering how social media marketing will change this year? The social platforms are constantly changing, and that means marketers need to change as well. To find out how marketing on Facebook, Instagram, Twitter, LinkedIn, and Pinterest will change in the coming year, we reached out to expert social media professionals to get their [...]
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- Your Guide to the Social Media Jungle
