Facebook New Subscription Service for Creators and Pausing Messenger Chatbots

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s New subscription service for creators and pausing Messenger chatbots with Luria Petrucci, Facebook privacy updates, and [...]

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LinkedIn Prospecting: How to Find and Connect With Future Customers

Do you want more clients? Wondering if LinkedIn can help you acquire more business? To explore how to use LinkedIn to find leads and turn them into customers, I interview John Nemo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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New Facebook Advertising Research for Marketers

Is Facebook part of your marketing plan? Wondering if Facebook ads are still worthwhile? In this article, you’ll discover stats from recent Facebook advertising research. You’ll also find insights to help you make more informed choices for your advertising campaigns. #1: Facebook Revenue & Growth Statistics No one wants to invest in a platform that’s [...]

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How to Set Up an Alexa Flash Briefing: A Guide for Marketers

Want a new way to deliver content to customers and prospects? Wondering how Amazon’s Echo or Echo Dot can help? In this article, you’ll discover how to set up an Amazon Alexa flash briefing to regularly deliver product updates, event information, and expert tips to an engaged audience. What Is a Flash Briefing? The Amazon [...]

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How to Develop Buyer Personas Using Facebook Insights

Wondering how to create a buyer persona? Looking for free tools to help you? Facebook offers several useful tools that allow businesses to conduct detailed audience research. In this article, you’ll discover how to use Facebook Insights to quickly and easily create a buyer persona for free. What Is a Buyer Persona? If you were [...]

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How to Use Facebook Ads for Market Research

Do you sell products or services on Facebook? Wondering how to test your targeting and messaging? In this article, you’ll learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready to buy. #1: Use Video Ads to Analyze Audience Interest Level Finding your ideal [...]

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Instagram Adds Hashtag and Profile Links in Bio

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube updates with Owen Video, Instagram adding hashtags and profile links with Jenn Herman, LinkedIn creative video [...]

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How to Get Started With Messenger Bots

Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? To explore how to get started creating Facebook Messenger bots, I interview Dana Tran. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to [...]

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The Big Event: The Journey, Episode 22

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=JY4_n5diAjI Watch The Journey: Episode 22 Episode 22 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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How to Create a Facebook Event Frame, Instagram Event Geotag, and Snapchat Event Filter

Does your business host live events? Would you like to turn event attendees into ambassadors? Facebook, Instagram, and Snapchat all allow you to create event-specific indicators that attendees can apply to their profile and messaging on social media. In this article, you’ll learn how to create an event frame, geotag, and event filter for your [...]

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How to Use a Facebook Messenger Bot for Lead Scoring Prospects

Are you using Facebook Messenger bots in your marketing? Wondering how scoring leads can help you deliver more effective messaging to your subscribers? In this article, you’ll learn how to add an automatic lead score system to your Facebook Messenger bot. What Is a Lead Score? Messenger bots are a great tool to capture new [...]

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How to Create a Facebook Ad That Works With WhatsApp Business

Do your prospects and customers prefer WhatsApp to Messenger? Wondering how to create a Facebook ad that integrates with WhatsApp Business? In this article, you’ll discover how to set up a WhatsApp Business account and use Facebook ads to let WhatsApp users call or message your customer support team with a single click. Why Combine [...]

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How to Analyze Instagram Stories With Instagram Insights

Are you using Instagram Stories in your marketing? Wondering where to find metrics and key performance indicators (KPIs) for Instagram Stories? In this article, you’ll discover how to use Instagram Insights for Stories. Why Track KPIs on Instagram Stories? Stories have become an integral part of the Instagram experience. In fact, out of 800 million [...]

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Twitter Expanding Verification

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Twitter expanding verification and other breaking social media marketing news of the week! [...]

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How to Build a Facebook Ad Funnel

Do you want more conversions from your Facebook ads? Wondering how funnels can help? To explore how you can build Facebook ad funnels that improve conversions, I interview Susan Wenograd. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, [...]

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Training Day: The Journey, Episode 21

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=1A6Rfq0ex9Y Watch The Journey: Episode 21 Episode 21 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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How to Use a Content Scorecard to Publish Better Blog Posts

Want to replicate the success of your best-performing blog content? Wondering how to review and rate content for quality and value? In this article, you’ll learn how to develop and use a content scorecard to ensure the content you publish consistently meets your quality standards. Why a Content Scorecard? Although you have myriad options to [...]

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How to Optimize Your LinkedIn Profile for Better Visibility

Want to optimize your LinkedIn profile for visibility? Wondering which sections of your profile are most important? In this article, you’ll discover how to use your LinkedIn profile to make a strong first impression with prospects and connections. #1: Complete Profile Basics Your LinkedIn profile is the cornerstone of your professional brand online. Yet many [...]

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How to Integrate Shopify With Facebook

Do you want to sell your Shopify products and services on Facebook? Looking for tips to help? In this article, you’ll find four tips to integrate a Shopify store with your Facebook (and Instagram) marketing. Why Integrate Your Shopify Store With Facebook? As with any type of integration, connecting your Shopify store with your social [...]

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How to Brand Your Mobile Facebook Live Streams

Do you stream Facebook Live video on your mobile device? Wondering how to add a branded image to your live stream? In this article, you’ll discover how to easily add a logo and call to action to your mobile Facebook Live broadcasts. What Are the Benefits of Branded Live Video? Facebook Live is a great [...]

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YouTube Adds New Live-Streaming Tools and Features

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore the new YouTube live tools and features with Amy Landino, new Facebook Messenger features, and other breaking [...]

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Personal Branding: How to Create and Market Yourself

Want to reach more subscribers, fans, or prospects? Wondering how building a personal brand can help? To explore how to build and use a personal brand, I interview Chris Ducker. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers, [...]

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The Final Ascent: The Journey, Episode 20

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=PX05lIIM-D4 Watch The Journey: Episode 20 Episode 20 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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How to Remarket to People Who Watch Your YouTube Videos

Want to increase your YouTube subscribers? Wondering how to retarget YouTube video viewers with YouTube ads? In this article, you’ll discover how to create a YouTube remarketing campaign with Google AdWords. #1: Create Video Ads That Highlight Your Channel’s Content and Drive Subscriptions To reel viewers in with your remarketing video ads, your videos need [...]

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How to Create Facebook Videos That Foster Meaningful Engagement

Worried that Facebook’s latest news feed changes will impact your video reach? Looking for tips to create videos that generate meaningful comments? In this article, you’ll discover how to create Facebook videos that generate the mindful interactions your posts need to stay visible in the news feed. How News Feed Changes Affect Video Visibility For [...]

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3 Easy-to-Use Motion Graphics Tools for Marketers

Want to use more animated visuals in your marketing? Looking for affordable tools to create your own animated graphics? In this article, you’ll find three tools that create animated motion graphics for social media ads and posts. #1: Turn Images Into Animated GIFs With GIFMaker.me GIFMaker.me is an excellent free tool that lets you turn [...]

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How to Use Live Video in a Product Launch: 7 Ways

Do you use live video to sell products or services? Wondering how to grow an audience that will show up for your launch? In this article, you’ll discover seven live video tactics that will create a warm and engaged audience for your next launch. How Live Video Helps You Build Your Audience For these live [...]

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Instagram Stories: How Businesses Can Make the Most of Stories

Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? To explore how you can use the latest Stories features, I interview Sue B. Zimmerman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]

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How to Use Google AdWords to Promote YouTube Videos

Do you want a specific audience to see your YouTube content? Wondering how Google AdWords targeting can help? In this article, you’ll discover five ways Google AdWords targeting can improve delivery of your YouTube video ads. #1: Use Placement Targeting to Reach Other Channels’ Viewers A Google AdWords video ad campaign with placement targeting allows [...]

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