Do you use Twitter ads? Looking for tools to improve Twitter ad targeting? In this article, you’ll discover four tools to help you research and build better-targeted Twitter ad campaigns. #1: Run Keyword Searches to Export New Prospect Lists Followerwonk is a service from the SEO masterminds at Moz. This helpful analytics tool can save [...]
This post How to Use 4 Twitter Analytics Tools to Improve Twitter Ad Performance first appeared on Social Media Examiner.
Need a better way to manage your social media marketing activities? Looking for a tool to show you performance metrics from multiple accounts in one place? In this article, you’ll discover how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels. Why Use a Social [...]
This post How to Manage and Analyze Your Social Media Marketing in 1 Dashboard first appeared on Social Media Examiner.
Need to increase the effectiveness of your Facebook ads? Want to target better-quality audiences with your ads? In this article, you’ll discover how to reach a highly targeted lookalike audience of your best customers using Facebook custom audiences and lifetime value. #1: Prepare Your Current Customer Data for Optimal Match Rate in Facebook The first [...]
This post How to Use Customer Lifetime Value to Clone a Facebook Audience first appeared on Social Media Examiner.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Facebook ad improvements and changes with Amanda Bond, Facebook and Instagram data and [...]
This post Facebook and Instagram Data and Privacy Updates first appeared on Social Media Examiner.
Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? To explore strategic ways to combine content and Facebook ads, I interview Keith Krance. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]
This post How to Combine Facebook Ads and Content for Better Results first appeared on Social Media Examiner.
Wondering why chatbots are gaining popularity? Interested in how savvy businesses are using bots to improve communications with their customers? In this article, you’ll discover insights from research that show how bots are evolving and affecting customer service experiences across many industries. #1: Bot Technology Is Changing How Businesses Communicate Many companies in a variety [...]
This post Chat and Messenger Bots: New Research for Marketers first appeared on Social Media Examiner.
Do you market a local business on Facebook? Have you heard about the Facebook Local app? In this article, you’ll discover how to use Facebook Local to create events that drive in-store foot traffic. What Is the Facebook Local App? Facebook Local (iOS and Android) was previously the stand-alone Events app before Facebook rebranded it [...]
This post How to Create a Facebook Local Event for Your Business first appeared on Social Media Examiner.
Want more ways to make your Instagram stories stand out? Have you explored the font tools in Instagram’s Type Mode? In this article, you’ll discover how to use Instagram’s Type Mode to edit the colors, backgrounds, and alignment of text in your stories. #1: Explore All 5 Font Styles In addition to the existing standard [...]
This post How to Use Instagram Type Mode in Instagram Stories first appeared on Social Media Examiner.
Do you advertise on Facebook? Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)? In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns. #1: Create Your Campaign The option to choose whether you get charged by link click (cost per click, or CPC) or [...]
This post How to Optimize Facebook Ad Bidding: Clicks or Impressions? first appeared on Social Media Examiner.
