Do you use Twitter ads? Looking for tools to improve Twitter ad targeting? In this article, you’ll discover four tools to help you research and build better-targeted Twitter ad campaigns. #1: Run Keyword Searches to Export New Prospect Lists Followerwonk is a service from the SEO masterminds at Moz. This helpful analytics tool can save [...]
This post How to Use 4 Twitter Analytics Tools to Improve Twitter Ad Performance first appeared on Social Media Examiner.
Need a better way to manage your social media marketing activities? Looking for a tool to show you performance metrics from multiple accounts in one place? In this article, you’ll discover how to use Cyfe to organize and analyze your social media marketing activities across several top networks and content channels. Why Use a Social [...]
This post How to Manage and Analyze Your Social Media Marketing in 1 Dashboard first appeared on Social Media Examiner.
Need to increase the effectiveness of your Facebook ads? Want to target better-quality audiences with your ads? In this article, you’ll discover how to reach a highly targeted lookalike audience of your best customers using Facebook custom audiences and lifetime value. #1: Prepare Your Current Customer Data for Optimal Match Rate in Facebook The first [...]
This post How to Use Customer Lifetime Value to Clone a Facebook Audience first appeared on Social Media Examiner.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, Erik Fisher and Kim Reynolds explore Facebook ad improvements and changes with Amanda Bond, Facebook and Instagram data and [...]
This post Facebook and Instagram Data and Privacy Updates first appeared on Social Media Examiner.
Want to optimize the content in your Facebook ads? Wondering how to build connections that improve conversions? To explore strategic ways to combine content and Facebook ads, I interview Keith Krance. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy [...]
This post How to Combine Facebook Ads and Content for Better Results first appeared on Social Media Examiner.
Wondering why chatbots are gaining popularity? Interested in how savvy businesses are using bots to improve communications with their customers? In this article, you’ll discover insights from research that show how bots are evolving and affecting customer service experiences across many industries. #1: Bot Technology Is Changing How Businesses Communicate Many companies in a variety [...]
This post Chat and Messenger Bots: New Research for Marketers first appeared on Social Media Examiner.
Do you market a local business on Facebook? Have you heard about the Facebook Local app? In this article, you’ll discover how to use Facebook Local to create events that drive in-store foot traffic. What Is the Facebook Local App? Facebook Local (iOS and Android) was previously the stand-alone Events app before Facebook rebranded it [...]
This post How to Create a Facebook Local Event for Your Business first appeared on Social Media Examiner.
Want more ways to make your Instagram stories stand out? Have you explored the font tools in Instagram’s Type Mode? In this article, you’ll discover how to use Instagram’s Type Mode to edit the colors, backgrounds, and alignment of text in your stories. #1: Explore All 5 Font Styles In addition to the existing standard [...]
This post How to Use Instagram Type Mode in Instagram Stories first appeared on Social Media Examiner.
Do you advertise on Facebook? Wondering if you should choose your bidding by link clicks (CPC) or impressions (CPM)? In this article, you’ll discover how choosing bids for ads affects your Facebook ad campaigns. #1: Create Your Campaign The option to choose whether you get charged by link click (cost per click, or CPC) or [...]
This post How to Optimize Facebook Ad Bidding: Clicks or Impressions? first appeared on Social Media Examiner.
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook’s New subscription service for creators and pausing Messenger chatbots with Luria Petrucci, Facebook privacy updates, and [...]
This post Facebook New Subscription Service for Creators and Pausing Messenger Chatbots first appeared on Social Media Examiner.
Do you want more clients? Wondering if LinkedIn can help you acquire more business? To explore how to use LinkedIn to find leads and turn them into customers, I interview John Nemo. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]
This post LinkedIn Prospecting: How to Find and Connect With Future Customers first appeared on Social Media Examiner.
Is Facebook part of your marketing plan? Wondering if Facebook ads are still worthwhile? In this article, you’ll discover stats from recent Facebook advertising research. You’ll also find insights to help you make more informed choices for your advertising campaigns. #1: Facebook Revenue & Growth Statistics No one wants to invest in a platform that’s [...]
This post New Facebook Advertising Research for Marketers first appeared on Social Media Examiner.
Want a new way to deliver content to customers and prospects? Wondering how Amazon’s Echo or Echo Dot can help? In this article, you’ll discover how to set up an Amazon Alexa flash briefing to regularly deliver product updates, event information, and expert tips to an engaged audience. What Is a Flash Briefing? The Amazon [...]
This post How to Set Up an Alexa Flash Briefing: A Guide for Marketers first appeared on Social Media Examiner.
Wondering how to create a buyer persona? Looking for free tools to help you? Facebook offers several useful tools that allow businesses to conduct detailed audience research. In this article, you’ll discover how to use Facebook Insights to quickly and easily create a buyer persona for free. What Is a Buyer Persona? If you were [...]
This post How to Develop Buyer Personas Using Facebook Insights first appeared on Social Media Examiner.
Do you sell products or services on Facebook? Wondering how to test your targeting and messaging? In this article, you’ll learn how to use Facebook ads to find the perfect audience, test your messaging, and confirm whether your audience is ready to buy. #1: Use Video Ads to Analyze Audience Interest Level Finding your ideal [...]
This post How to Use Facebook Ads for Market Research first appeared on .
- Your Guide to the Social Media Jungle
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore YouTube updates with Owen Video, Instagram adding hashtags and profile links with Jenn Herman, LinkedIn creative video [...]
This post Instagram Adds Hashtag and Profile Links in Bio first appeared on .
- Your Guide to the Social Media Jungle
Are you interested in Facebook Messenger bots? Wondering why you should use bots and how to set them up? To explore how to get started creating Facebook Messenger bots, I interview Dana Tran. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to [...]
This post How to Get Started With Messenger Bots first appeared on .
- Your Guide to the Social Media Jungle
The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //http://www.youtube.com/watch?v=JY4_n5diAjI Watch The Journey: Episode 22 Episode 22 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]
This post The Big Event: The Journey, Episode 22 first appeared on .
- Your Guide to the Social Media Jungle
Does your business host live events? Would you like to turn event attendees into ambassadors? Facebook, Instagram, and Snapchat all allow you to create event-specific indicators that attendees can apply to their profile and messaging on social media. In this article, you’ll learn how to create an event frame, geotag, and event filter for your [...]
This post How to Create a Facebook Event Frame, Instagram Event Geotag, and Snapchat Event Filter first appeared on .
- Your Guide to the Social Media Jungle
Are you using Facebook Messenger bots in your marketing? Wondering how scoring leads can help you deliver more effective messaging to your subscribers? In this article, you’ll learn how to add an automatic lead score system to your Facebook Messenger bot. What Is a Lead Score? Messenger bots are a great tool to capture new [...]
This post How to Use a Facebook Messenger Bot for Lead Scoring Prospects first appeared on .
- Your Guide to the Social Media Jungle
