How to Run an Instagram Story Takeover

Want to reach more people with your Instagram stories? Have you considered hosting an Instagram Story takeover to grow a larger following? Collaborating with highly engaged Instagram users will introduce their followers to your content. In this article, you’ll discover how to plan and execute an Instagram Story takeover. What’s an Instagram Story Takeover? Instagram [...]

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- Your Guide to the Social Media Jungle

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2017 Social Media Marketing Industry Report

Do you wonder how your peers are using social media? Wondering if you should focus more on visuals or live video? In our ninth-annual social media study, more than 5,700 marketers reveal where they’ll focus their social media efforts. This industry report also shows you which social tactics are most effective and how content plays [...]

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- Your Guide to the Social Media Jungle

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6 Facebook Remarketing Tactics That Work

Looking for a way to re-engage past customers and prospects on Facebook? Wondering how to use remarketing to deliver behavior-based messaging to specific audiences? If you’re looking to build successful remarketing funnels on Facebook, you’ll need to deliver unique ads to custom audiences segmented according to their browsing history and interests. In this article, you’ll [...]

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- Your Guide to the Social Media Jungle

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Instagram Stories Updates, Pinterest Visual Search Ads, and the New Google Lens

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore Instagram Stories updates with Sue B. Zimmerman, Pinterest visual search ads with Alisa Meredith, [...]

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- Your Guide to the Social Media Jungle

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Facebook Ads Strategy: How Marketers Can Win With Facebook

Do you use Facebook ads? Want to make them more effective? To explore how to create a successful Facebook ads strategy, I interview Nicholas Kusmich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what [...]

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- Your Guide to the Social Media Jungle

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7 Social Media Metrics Marketers Should Track

Do you want to track the effectiveness of your social media marketing? Wondering which social media tactics are paying off? By defining and tracking a few key data points, you can determine whether your marketing is on target. In this article, you’ll discover seven social media metrics to help you gauge your marketing’s effectiveness. #1: [...]

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- Your Guide to the Social Media Jungle

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5 B2B Tips for Creating Facebook Ad Images That Work

Want to improve your cost per click for Facebook ads? Wondering how much influence visuals have on Facebook ad performance? From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. In this article, you’ll discover five tips for creating B2B [...]

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- Your Guide to the Social Media Jungle

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