How to Use Facebook Messenger for Social Customer Service

Want to provide better customer service on Facebook? Wondering how Facebook Messenger can help? In this article, you’ll discover how to use Facebook Messenger as a valuable social customer care tool. Why Messenger for the Front Lines of Customer Care? According to USA Today, Facebook views Messenger for Business as a venue for “conversational commerce.” [...]

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- Your Guide to the Social Media Jungle

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New Instagram and Messenger Ad Features, and LinkedIn Native Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Michael Stelzner, we explore new Instagram and Messenger ad options with Amanda Bond, new LinkedIn features with Viveka [...]

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- Your Guide to the Social Media Jungle

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Video Authenticity: How to Perform On-Camera

Do you want to connect with your audience via video? Looking for tips to convey confidence and authority? To explore how to improve your on-camera performance, I interview David H. Lawrence XVII. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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- Your Guide to the Social Media Jungle

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How to Create a Social Media Policy for Your Employees

Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation. In this article, you’ll discover three tips for creating a social media policy for [...]

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- Your Guide to the Social Media Jungle

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How Consumers Respond to Brands on Social Media: New Research

Want to know why some brands connect with consumers more than others on social media? Wondering if the tone of your social media marketing is affecting sales? In this article, you’ll find insights from new research that reveal how consumers feel about the content and conversations businesses are serving up on social media. #1: Brand [...]

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- Your Guide to the Social Media Jungle

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How to Improve Your Facebook Videos With Facebook Video Insights

Want to increase engagement, longevity, and exposure of your Facebook videos? Have you explored the data in your Facebook Video Insights? Whether you’re streaming live or recording videos, Facebook provides insights that can help you refine your future videos. In this article, you’ll discover three ways to evaluate and improve your Facebook video performance. Access [...]

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- Your Guide to the Social Media Jungle

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How to Do a Facebook Live Split-Screen Interview

Want to interview guests on your Facebook Live show? Looking for a tool that lets you bring a remote guest into your Facebook Live video? In this article, you’ll discover how to broadcast a Facebook Live interview with a split screen. Why Create a Facebook Live Interview Show? When your video is live, you can [...]

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- Your Guide to the Social Media Jungle

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