7 Ways to Improve Your Retargeting Ad Campaigns

Wondering how efficient your ad spend is? Looking for tips to help you monitor and manage your retargeting campaigns more effectively? In this article, you’ll discover seven ways to organize, analyze, and optimize your retargeting campaigns. #1: Run Separate Campaigns to New and Retargeting Audiences When you target both retargeting and new audiences at the [...]

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- Your Guide to the Social Media Jungle

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How to Sell With Instagram Shoppable Posts: Shopping on Instagram

Do you want to sell physical products via the Shopping on Instagram program? Have you seen Instagram shoppable posts? In this article, you’ll discover how shoppable posts on Instagram work and the steps you can take to use them for your business. How Customers Shop With Instagram Shoppable Posts Shoppable posts on Instagram are designated [...]

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- Your Guide to the Social Media Jungle

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Twitter Expands Character Count to 280, Snapchat Upcoming Redesign and Algorithm

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds, we explore Twitter expanding their character count to 280 with Madalyn Sklar, Snapchat’s [...]

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It Is Hot in Here: The Journey, Episode 5

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=n49Dn3e5SOg Watch The Journey: Episode 5 Episode 5 of The Journey follows Michael Stelzner, founder of Social Media Examiner, as he continues to pursue what many will see as an impossible goal: to [...]

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YouTube Pre-Roll Ads: How to Acquire Customers With Video

Want your ads to drive more sales? Interested in the benefits of YouTube pre-roll ads? To explore how to sell products and services with YouTube pre-roll ads, I interview Billy Gene Shaw. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]

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How to Create Custom SRT Files for Video Subtitles

Wondering how to add subtitles to your videos? Frustrated with the inaccuracy of automated transcription? In this article, you’ll learn how to create a customized SRT file to add time-stamped captions to your videos. What Are SRT Files? SubRip Subtitle files (SRT) are plain-text files that contain subtitle information. They include start and stop times [...]

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- Your Guide to the Social Media Jungle

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4 Tools to Simplify Your Twitter Marketing

Want to streamline your Twitter workflow and improve your results? Looking for tools to analyze and automate your Twitter marketing? In this article, you’ll discover four tools to help you get more out of Twitter while spending less time on the platform. #1: Grow an Optimized Audience by Assessing Twitter User Behavior With Followerwonk Moz’s [...]

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