RS Components is an ecommerce behemoth.
The B2B distributor of electronic components works at such scale that it provides a fantastic case study for conversion and user experience improvement.
Awarded a Masters of Marketing gong for its customer-centric transformation, let's take a long and detailed look at what this remarkable work entailed and how success was measured.
If you’re not constantly testing and tweaking pages on your ecommerce site you could be missing out on potential sales.
But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results.
This week, your inbox is probably filled with Black Friday emails. And they’re all pretty much the same. “20% off now!” or “Don’t miss out!” or “Buy this TV or else I’ll club this baby seal!”
And since every retailer seems to follow the same approach, everyone else follows suit.
You don’t want to be that one brand that misses out on one of the biggest shopping days of the year.
Are you active on LinkedIn? Wondering about the recent changes to groups? LinkedIn groups have been redesigned to make interactions more seamless and valuable for members. In this article you’ll discover how marketers can find, join and use the new LinkedIn groups. What the Changes Mean LinkedIn completely overhauled its groups interface, so the desktop and app versions […]
This post LinkedIn Group Changes: What Marketers Need to Know first appeared on Social Media Examiner.
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Is social media working for you? Want better results? Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering. In this article you’ll discover four monthly assessments to improve your social media marketing results. #1: Review Key Performance Indicators Most marketers will tell you that if you didn’t […]
This post How to Assess and Improve Your Social Media Marketing: A Monthly Plan first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
2015 has seen retailers continue to evolve their Black Friday strategies, with many spreading sales across the period.
UK retailers, in particular, have learnt from last year's bumper day (a breakthrough for the holiday in the UK) and either dropped out from the race or tried to spread demand.
Let's have a look at the strategies being adopted by a number of major retailers.
Product pages can differ wildly.
I love the use of decluttered, stylish responsive designs (see Lush), but there's no doubt that Amazon's altogether busier approach is optimised for conversion.
With Argos sitting somewhere in the middle, and currently in the spotlight during its extended Black Friday sales, I thought I would take a look at its product pages, to see which features I like.
Here are eight of them.
