Tuesday, 24 November 2015

The state of marketing attribution in Singapore

On Thursday, November 19 dozens of brand marketers came together in Singapore for a full-day discussion of the issues that we are all facing as we drive digital change.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any one marketer.  

But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions. 

Read more...



from Posts from the Econsultancy blog http://ift.tt/1jiJlVG

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