Multivariate testing or MVT is synonymous with the testing and conversion optimisation industry - not forgetting the other inherently flawed three-letter acronym, CRO.
MVT is often used by businesses as a catch all term, used to describe the fact that they have a testing tool and that they are running tests on their website.
from Posts from the Econsultancy blog http://ift.tt/1NcGs4Z
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