Tuesday, 5 January 2016

Atmospheric marketing: Riding the tidal wave of IoT data

The tide may already have turned towards big data, but the waves are about to get a whole lot bigger. 

From watches and wearables, to beacons and smart home systems, connected devices are expected to exceed 38bn by 2020, and each one will generate valuable data about what consumers think and how they behave.

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from Posts from the Econsultancy blog http://ift.tt/1myhq6L

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