66% of marketers believe location-based advertising is the ‘most exciting’ mobile opportunity for 2016, according to a recent IAB UK study I quoted in our digital marketing stats round-up.
This is a huge endorsement from the marketing community, but how many people really use this channel to its full potential?
For those still relatively new to the term, or for anyone wanting to refresh their knowledge, I’ve created this location-based advertising guide for you.
from Posts from the Econsultancy blog http://ift.tt/1Ni48Ao
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