Monday, 11 January 2016

How Women’s Aid used digital OOH ads to make 327m people stop & look

Domestic violence will affect one in four women in their lifetime. Yet it so often goes unnoticed and unreported.   

In a Masters of Marketing award-winning campaign last year, domestic abuse charity Women’s Aid wanted to put the issue firmly into the public eye.  

Read more...



from Posts from the Econsultancy blog http://ift.tt/1K8YuAl

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