While it may always be impossible to sell actual out-of-home impressions, billboard technology is evolving rapidly and creating a newly agile medium for advertisers.
Clear Channel has just bought almost 2,000 phone booths from Arqiva and is expanding its use of automated digital six-sheet screens.
These new kiosks won't just be advertisements, but will provide a host of benefits to the public as well as advertisers.
Let's look at the future of out-of-home...
from Posts from the Econsultancy blog http://ift.tt/1nl7qhy
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