The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.
In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.
from Posts from the Econsultancy blog http://ift.tt/1Jwt8c0
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