Monday, 11 January 2016

Seven ways to make ecommerce fun (& five ways to create experiential BS)

I enjoy shopping, but a lot of the fun is missing online.

The majority agree with me, they miss the crowds, the serendipity, the buzz and the changing rooms.

I was re-reading our ecommerce predictions for 2016 and it struck me they are all pragmatic, about devices, delivery, CRO, third-party solutions etc.

Only Matt Curry of Lovehoney mentioned 'super rich experiences', which I think is somewhere close to a definition of fun. So what does fun look like?

Read more...



from Posts from the Econsultancy blog http://ift.tt/1ZfUhlB

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