Today’s teens live and breathe social media, they are constantly connected, use multiple devices and often create content as much as consume it.
They also relate to social media, news and content differently to the more familiar Gen Y market.
Brands that want to reach the Gen Z audience need to change the way they communicate, it’s still a conversation, but it’s also about understanding teenagers, and respecting their opinion and their privacy, their creativity and their need to share.
from Posts from the Econsultancy blog http://ift.tt/1lT03NJ
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