Thursday, 17 December 2015

Digital Cream, Singapore: Online Advertising and Ecommerce in 2015

Recently, nearly 100 senior brand marketers met in Singapore for a full-day of roundtable discussions of the issues that we are all facing in digital.

As with every Digital Cream event, the Chatham House Rule applied, so what was said cannot be attributed to any individual. But at the end of the event, the hosts of each table helpfully provided a summary of the day's discussions.

Here is an overview of the topcis covered by the Online Advertising and Ecommerce & Onsite Conversion Rate Optimisation tables, along with notes of what brand marketers thought.

Read more...



from Posts from the Econsultancy blog http://ift.tt/1P9PFum

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