'Omnichannel customer experience' and 'single customer view'; two terms that cause many a marketers' eyes to roll.
There's no doubt that these two concepts have been realised by a select few, bleeding edge brands, but they can be trotted out as best practice without much pragmatism.
Econsultancy's Multichannel Customer Intelligence report in partnership with Station10 looks at how brands have tackled the issue of integrating data into their organisations across multiple channels.
I thought I'd treat you to some choice quotes.
from Posts from the Econsultancy blog http://ift.tt/1IWeQkA
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