Although happily it’s getting rarer, I’ve been to many pitches where the client has insisted we can’t do anything too exciting with video as ‘it’s just B2B’ – it’s incredibly frustrating.
As though the mysterious B2B audience live in a warehouse somewhere, never exposed to the latest James Bond movies or clever Meerkat-based advertising.
from Posts from the Econsultancy blog http://ift.tt/1QvQTSe
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