Wednesday, 9 December 2015

Five controversial predictions for programmatic advertising in 2016

Programmatic advertising continued to creep into the generalist marketer's consciousness in 2015.

If you're interested, we recently wrote up a handy digest of some of 2015's programmatic trends.

But enough of looking backwards, let's look in the crystal ball and ask 'What's in store for 2016?'

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from Posts from the Econsultancy blog http://ift.tt/1IU9EIC

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