I was reading an excellent article about the slow uptake of iBeacons when I became almost lucid, and started to see digital as the CFO sees it.
The power of digital technology can blind marketers to the simple question of 'will the customer use it?'
Too often, marketing technology is interruptive, based on providing value for the business but wish-washy engagement for the customer.
from Posts from the Econsultancy blog http://ift.tt/1PyYEs6
No comments:
Post a Comment