The way a person speaks is one of the first thing people notice.
Soft-spoken, polite, enthusiastic, rude, dull: you can make an instant judgement about somebody based on how they communicate.
It is no different for brands. The way a brand speaks to its audience is extremely important, because that is how people are going to remember it.
from Posts from the Econsultancy blog http://ift.tt/1QbgHD4
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