Thursday, 3 December 2015

The seven deadly sins of holiday email marketing

For retailers trying to win in the make-or-break holiday shopping season, no digital channel is arguably more important than email.

By some estimates, email drove a quarter of all visits that produced a sale this Black Friday, putting it ahead of organic and paid search and direct traffic.

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from Posts from the Econsultancy blog http://ift.tt/1NJe7W1

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