When I first started working in digital marketing back in 2006, nobody cared about integrated data. Heck, "big data" hadn't even been invented yet!
Well, maybe that's a bit of an exaggeration... but the reality was that marketing efforts were often siloed, disjointed or some messy combination of the two.
from Posts from the Econsultancy blog http://ift.tt/1OBCS3E
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